Add competitor benchmark pricing and profit optimization
Features: - Fetch competitor benchmark prices from Google Price Competitiveness Report - New get_all_benchmark_prices() method in Google API class - Display competitor price instead of own Google price - Calculate recommended price (slightly below competitor) - Show potential gain/loss per product if price is optimized - Color-coded status: - Green: Your price is cheaper (opportunity to increase) - Blue: Competitive (within 2% of competitor) - Red: Expensive (above competitor) - Summary statistics showing: - Products with benchmark data - Count by status (cheaper/competitive/expensive) - Total potential gain if all prices optimized Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
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@@ -259,28 +259,82 @@ console.log('Informatiq Smart Pricing: Script loaded');
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var data = response.data;
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var html = '';
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// Stats counters.
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var stats = {
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total: 0,
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withBenchmark: 0,
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cheaper: 0,
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competitive: 0,
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expensive: 0,
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totalPotentialGain: 0
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};
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if (data.products.length === 0) {
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html = '<tr><td colspan="6">No in-stock products with SKU found.</td></tr>';
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} else {
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$.each(data.products, function(i, product) {
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var localPrice = product.local_price ? data.currency + parseFloat(product.local_price).toFixed(2) : '-';
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var googlePrice = product.google_price ? data.currency + parseFloat(product.google_price).toFixed(2) : '-';
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var priceLabel = product.price_type === 'sale' ? ' <small>(sale)</small>' : ' <small>(regular)</small>';
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var matchLabel = product.match_type ? product.match_type : '-';
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var statusClass = product.found ? 'color: #00a32a;' : 'color: #d63638;';
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var statusText = product.found ? 'Found' : 'Not Found';
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stats.total++;
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if (product.found && product.google_offer) {
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matchLabel += ' <small>(' + product.google_offer + ')</small>';
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var localPrice = product.local_price ? data.currency + parseFloat(product.local_price).toFixed(2) : '-';
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var benchmarkPrice = product.benchmark_price ? data.currency + parseFloat(product.benchmark_price).toFixed(2) : '-';
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var recommendedPrice = product.recommended_price ? data.currency + parseFloat(product.recommended_price).toFixed(2) : '-';
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var potentialGain = '-';
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var priceLabel = product.price_type === 'sale' ? ' <small>(sale)</small>' : '';
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// Status and colors.
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var statusText = '-';
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var statusStyle = '';
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var localPriceStyle = '';
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var gainStyle = '';
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if (product.has_benchmark) {
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stats.withBenchmark++;
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if (product.price_status === 'cheaper') {
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stats.cheaper++;
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statusText = 'Cheaper';
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statusStyle = 'color: #00a32a; font-weight: bold;';
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localPriceStyle = 'color: #00a32a;';
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} else if (product.price_status === 'competitive') {
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stats.competitive++;
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statusText = 'Competitive';
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statusStyle = 'color: #2271b1; font-weight: bold;';
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localPriceStyle = 'color: #2271b1;';
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} else if (product.price_status === 'expensive') {
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stats.expensive++;
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statusText = 'Expensive';
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statusStyle = 'color: #d63638; font-weight: bold;';
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localPriceStyle = 'color: #d63638;';
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}
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if (product.potential_gain !== null) {
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var gain = parseFloat(product.potential_gain);
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stats.totalPotentialGain += gain;
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if (gain > 0) {
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potentialGain = '+' + data.currency + gain.toFixed(2);
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gainStyle = 'color: #00a32a; font-weight: bold;';
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} else if (gain < 0) {
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potentialGain = '-' + data.currency + Math.abs(gain).toFixed(2);
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gainStyle = 'color: #d63638;';
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} else {
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potentialGain = data.currency + '0.00';
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}
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}
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} else if (product.found) {
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statusText = 'No benchmark';
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statusStyle = 'color: #dba617;';
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} else {
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statusText = 'Not in Google';
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statusStyle = 'color: #888;';
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}
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html += '<tr>';
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html += '<td><a href="post.php?post=' + product.id + '&action=edit">' + product.name + '</a></td>';
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html += '<td><code>' + product.sku + '</code></td>';
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html += '<td>' + localPrice + priceLabel + '</td>';
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html += '<td>' + googlePrice + '</td>';
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html += '<td>' + matchLabel + '</td>';
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html += '<td style="' + statusClass + '"><strong>' + statusText + '</strong></td>';
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html += '<td><a href="post.php?post=' + product.id + '&action=edit" title="SKU: ' + product.sku + '">' + product.name + '</a></td>';
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html += '<td style="' + localPriceStyle + '">' + localPrice + priceLabel + '</td>';
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html += '<td>' + benchmarkPrice + '</td>';
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html += '<td>' + recommendedPrice + '</td>';
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html += '<td style="' + gainStyle + '">' + potentialGain + '</td>';
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html += '<td style="' + statusStyle + '">' + statusText + '</td>';
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html += '</tr>';
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});
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}
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@@ -288,10 +342,19 @@ console.log('Informatiq Smart Pricing: Script loaded');
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$tbody.html(html);
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$results.show();
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// Show summary
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var summary = 'Showing ' + data.products.length + ' WooCommerce products. ';
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summary += data.google_count + ' products found in Google Merchant Center.';
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$button.after('<p class="description" style="margin-top: 10px;">' + summary + '</p>');
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// Show summary with statistics.
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var $summary = $('#informatiq-sp-comparison-summary');
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var summaryHtml = '<strong>Summary:</strong> ';
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summaryHtml += stats.withBenchmark + ' of ' + stats.total + ' products have competitor data. ';
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summaryHtml += '<span style="color:#00a32a;">' + stats.cheaper + ' cheaper</span>, ';
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summaryHtml += '<span style="color:#2271b1;">' + stats.competitive + ' competitive</span>, ';
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summaryHtml += '<span style="color:#d63638;">' + stats.expensive + ' expensive</span>. ';
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if (stats.totalPotentialGain > 0) {
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summaryHtml += '<br><strong style="color:#00a32a;">Total potential gain if optimized: +' + data.currency + stats.totalPotentialGain.toFixed(2) + ' per sale</strong>';
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} else if (stats.totalPotentialGain < 0) {
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summaryHtml += '<br><strong>Current margin vs recommended: ' + data.currency + stats.totalPotentialGain.toFixed(2) + '</strong>';
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}
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$summary.html(summaryHtml).show();
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} else {
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$status
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