InformatiQ/IQ-Dynamic-Google-Pricing
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Add competitor benchmark pricing and profit optimization

Browse Source 
Features:
- Fetch competitor benchmark prices from Google Price Competitiveness Report
- New get_all_benchmark_prices() method in Google API class
- Display competitor price instead of own Google price
- Calculate recommended price (slightly below competitor)
- Show potential gain/loss per product if price is optimized
- Color-coded status:
  - Green: Your price is cheaper (opportunity to increase)
  - Blue: Competitive (within 2% of competitor)
  - Red: Expensive (above competitor)
- Summary statistics showing:
  - Products with benchmark data
  - Count by status (cheaper/competitive/expensive)
  - Total potential gain if all prices optimized

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
This commit is contained in:
Malin
2026-01-23 18:05:17 +01:00
parent 848a29dfa7
commit 4a34578e59
3 changed files with 235 additions and 51 deletions
Download Patch File Download Diff File Expand all files Collapse all files

105
admin/class-informatiq-sp-admin.php
View File

@@ -600,14 +600,15 @@ class Informatiq_SP_Admin {
</p>
<div id="informatiq-sp-comparison-results" style="display: none;">
<div id="informatiq-sp-comparison-summary" class="notice notice-info" style="margin: 10px 0; padding: 10px;"></div>
<table class="widefat striped">
<thead>
<tr>
<th><?php esc_html_e( 'Product', 'informatiq-smart-pricing' ); ?></th>
<th><?php esc_html_e( 'SKU', 'informatiq-smart-pricing' ); ?></th>
<th><?php esc_html_e( 'Local Price', 'informatiq-smart-pricing' ); ?></th>
<th><?php esc_html_e( 'Google Price', 'informatiq-smart-pricing' ); ?></th>
<th><?php esc_html_e( 'Google Match', 'informatiq-smart-pricing' ); ?></th>
<th><?php esc_html_e( 'Your Price', 'informatiq-smart-pricing' ); ?></th>
<th><?php esc_html_e( 'Competitor', 'informatiq-smart-pricing' ); ?></th>
<th><?php esc_html_e( 'Recommended', 'informatiq-smart-pricing' ); ?></th>
<th><?php esc_html_e( 'Potential +/-', 'informatiq-smart-pricing' ); ?></th>
<th><?php esc_html_e( 'Status', 'informatiq-smart-pricing' ); ?></th>
</tr>
</thead>
@@ -829,16 +830,14 @@ class Informatiq_SP_Admin {
$this->logger
);
// Get all Google products indexed by various identifiers.
// Get benchmark prices from Price Competitiveness Report.
$benchmark_data = $google_api->get_all_benchmark_prices();
$this->logger->info( sprintf( 'Loaded %d benchmark prices from Google', count( $benchmark_data ) ) );
// Also get all products for matching purposes.
$google_products_raw = $google_api->get_all_products();
$google_products = array();
// Log first product structure for debugging.
if ( ! empty( $google_products_raw[0] ) ) {
$this->logger->info( 'Sample Google product structure: ' . wp_json_encode( array_keys( $google_products_raw[0] ) ) );
$this->logger->info( 'Sample Google product data: ' . wp_json_encode( $google_products_raw[0] ) );
}
foreach ( $google_products_raw as $gp ) {
// Index by offerId (top-level field).
if ( ! empty( $gp['offerId'] ) ) {
@@ -858,11 +857,6 @@ class Informatiq_SP_Admin {
$google_products['gtin_' . $gtin_value] = $gp;
}
}
// Index by MPN if available.
if ( ! empty( $gp['attributes']['mpn'] ) ) {
$google_products['mpn_' . $gp['attributes']['mpn']] = $gp;
}
}
// Get WooCommerce in-stock products (limit to 50 for performance).
@@ -895,12 +889,19 @@ class Informatiq_SP_Admin {
$local_price = wc_get_price_including_tax( $product, array( 'price' => $base_price ) );
}
// Try to find matching Google product.
// Try to find matching Google product and benchmark.
$google_product = null;
$benchmark_info = null;
$match_type = '';
$product_id = $product->get_id();
// Try offerId match.
if ( isset( $google_products['offer_' . $sku] ) ) {
// Try offerId match (using WooCommerce product ID).
if ( isset( $google_products['offer_' . $product_id] ) ) {
$google_product = $google_products['offer_' . $product_id];
$match_type = 'product_id';
}
// Try offerId match with SKU.
elseif ( isset( $google_products['offer_' . $sku] ) ) {
$google_product = $google_products['offer_' . $sku];
$match_type = 'offerId';
}
@@ -910,26 +911,64 @@ class Informatiq_SP_Admin {
$match_type = 'gtin';
}
// Get Google price (nested in attributes in new Merchant API).
$google_price = null;
// Get benchmark data (competitor price).
if ( isset( $benchmark_data['offer_' . $product_id] ) ) {
$benchmark_info = $benchmark_data['offer_' . $product_id];
} elseif ( isset( $benchmark_data['offer_' . $sku] ) ) {
$benchmark_info = $benchmark_data['offer_' . $sku];
} elseif ( isset( $benchmark_data['gtin_' . $sku] ) ) {
$benchmark_info = $benchmark_data['gtin_' . $sku];
}
// Get Google's own price from product data.
$google_own_price = null;
if ( $google_product ) {
if ( isset( $google_product['attributes']['price']['amountMicros'] ) ) {
$google_price = (float) $google_product['attributes']['price']['amountMicros'] / 1000000;
} elseif ( isset( $google_product['price']['amountMicros'] ) ) {
$google_price = (float) $google_product['price']['amountMicros'] / 1000000;
$google_own_price = (float) $google_product['attributes']['price']['amountMicros'] / 1000000;
}
}
// Get competitor benchmark price.
$benchmark_price = $benchmark_info['benchmark_price'] ?? null;
// Calculate recommended price (slightly below competitor).
$recommended_price = null;
$potential_gain = null;
$price_status = 'unknown';
if ( $benchmark_price && $local_price ) {
// Recommended: 20 cents below competitor (or 0.5% whichever is less).
$offset = min( 0.20, $benchmark_price * 0.005 );
$recommended_price = round( $benchmark_price - $offset, 2 );
// Calculate potential gain per unit.
$potential_gain = round( $recommended_price - $local_price, 2 );
// Determine status.
if ( $local_price < $benchmark_price * 0.98 ) {
$price_status = 'cheaper'; // More than 2% cheaper - could increase.
} elseif ( $local_price <= $benchmark_price ) {
$price_status = 'competitive'; // Within 2% below - good.
} else {
$price_status = 'expensive'; // Above competitor.
}
}
$comparison[] = array(
'id' => $product->get_id(),
'name' => $product->get_name(),
'sku' => $sku,
'local_price' => $local_price ? (float) $local_price : null,
'price_type' => $price_type,
'google_price' => $google_price,
'match_type' => $match_type,
'found' => ! empty( $google_product ),
'google_offer' => $google_product ? ( $google_product['offerId'] ?? '' ) : '',
'id' => $product_id,
'name' => $product->get_name(),
'sku' => $sku,
'local_price' => $local_price ? (float) $local_price : null,
'price_type' => $price_type,
'google_own_price' => $google_own_price,
'benchmark_price' => $benchmark_price,
'recommended_price' => $recommended_price,
'potential_gain' => $potential_gain,
'price_status' => $price_status,
'match_type' => $match_type,
'found' => ! empty( $google_product ),
'has_benchmark' => ! empty( $benchmark_price ),
'google_offer' => $google_product ? ( $google_product['offerId'] ?? '' ) : '',
);
}

99
assets/js/admin.js
View File

@@ -259,28 +259,82 @@ console.log('Informatiq Smart Pricing: Script loaded');
var data = response.data;
var html = '';
// Stats counters.
var stats = {
total: 0,
withBenchmark: 0,
cheaper: 0,
competitive: 0,
expensive: 0,
totalPotentialGain: 0
};
if (data.products.length === 0) {
html = '<tr><td colspan="6">No in-stock products with SKU found.</td></tr>';
} else {
$.each(data.products, function(i, product) {
var localPrice = product.local_price ? data.currency + parseFloat(product.local_price).toFixed(2) : '-';
var googlePrice = product.google_price ? data.currency + parseFloat(product.google_price).toFixed(2) : '-';
var priceLabel = product.price_type === 'sale' ? ' <small>(sale)</small>' : ' <small>(regular)</small>';
var matchLabel = product.match_type ? product.match_type : '-';
var statusClass = product.found ? 'color: #00a32a;' : 'color: #d63638;';
var statusText = product.found ? 'Found' : 'Not Found';
stats.total++;
if (product.found && product.google_offer) {
matchLabel += ' <small>(' + product.google_offer + ')</small>';
var localPrice = product.local_price ? data.currency + parseFloat(product.local_price).toFixed(2) : '-';
var benchmarkPrice = product.benchmark_price ? data.currency + parseFloat(product.benchmark_price).toFixed(2) : '-';
var recommendedPrice = product.recommended_price ? data.currency + parseFloat(product.recommended_price).toFixed(2) : '-';
var potentialGain = '-';
var priceLabel = product.price_type === 'sale' ? ' <small>(sale)</small>' : '';
// Status and colors.
var statusText = '-';
var statusStyle = '';
var localPriceStyle = '';
var gainStyle = '';
if (product.has_benchmark) {
stats.withBenchmark++;
if (product.price_status === 'cheaper') {
stats.cheaper++;
statusText = 'Cheaper';
statusStyle = 'color: #00a32a; font-weight: bold;';
localPriceStyle = 'color: #00a32a;';
} else if (product.price_status === 'competitive') {
stats.competitive++;
statusText = 'Competitive';
statusStyle = 'color: #2271b1; font-weight: bold;';
localPriceStyle = 'color: #2271b1;';
} else if (product.price_status === 'expensive') {
stats.expensive++;
statusText = 'Expensive';
statusStyle = 'color: #d63638; font-weight: bold;';
localPriceStyle = 'color: #d63638;';
}
if (product.potential_gain !== null) {
var gain = parseFloat(product.potential_gain);
stats.totalPotentialGain += gain;
if (gain > 0) {
potentialGain = '+' + data.currency + gain.toFixed(2);
gainStyle = 'color: #00a32a; font-weight: bold;';
} else if (gain < 0) {
potentialGain = '-' + data.currency + Math.abs(gain).toFixed(2);
gainStyle = 'color: #d63638;';
} else {
potentialGain = data.currency + '0.00';
}
}
} else if (product.found) {
statusText = 'No benchmark';
statusStyle = 'color: #dba617;';
} else {
statusText = 'Not in Google';
statusStyle = 'color: #888;';
}
html += '<tr>';
html += '<td><a href="post.php?post=' + product.id + '&action=edit">' + product.name + '</a></td>';
html += '<td><code>' + product.sku + '</code></td>';
html += '<td>' + localPrice + priceLabel + '</td>';
html += '<td>' + googlePrice + '</td>';
html += '<td>' + matchLabel + '</td>';
html += '<td style="' + statusClass + '"><strong>' + statusText + '</strong></td>';
html += '<td><a href="post.php?post=' + product.id + '&action=edit" title="SKU: ' + product.sku + '">' + product.name + '</a></td>';
html += '<td style="' + localPriceStyle + '">' + localPrice + priceLabel + '</td>';
html += '<td>' + benchmarkPrice + '</td>';
html += '<td>' + recommendedPrice + '</td>';
html += '<td style="' + gainStyle + '">' + potentialGain + '</td>';
html += '<td style="' + statusStyle + '">' + statusText + '</td>';
html += '</tr>';
});
}
@@ -288,10 +342,19 @@ console.log('Informatiq Smart Pricing: Script loaded');
$tbody.html(html);
$results.show();
// Show summary
var summary = 'Showing ' + data.products.length + ' WooCommerce products. ';
summary += data.google_count + ' products found in Google Merchant Center.';
$button.after('<p class="description" style="margin-top: 10px;">' + summary + '</p>');
// Show summary with statistics.
var $summary = $('#informatiq-sp-comparison-summary');
var summaryHtml = '<strong>Summary:</strong> ';
summaryHtml += stats.withBenchmark + ' of ' + stats.total + ' products have competitor data. ';
summaryHtml += '<span style="color:#00a32a;">' + stats.cheaper + ' cheaper</span>, ';
summaryHtml += '<span style="color:#2271b1;">' + stats.competitive + ' competitive</span>, ';
summaryHtml += '<span style="color:#d63638;">' + stats.expensive + ' expensive</span>. ';
if (stats.totalPotentialGain > 0) {
summaryHtml += '<br><strong style="color:#00a32a;">Total potential gain if optimized: +' + data.currency + stats.totalPotentialGain.toFixed(2) + ' per sale</strong>';
} else if (stats.totalPotentialGain < 0) {
summaryHtml += '<br><strong>Current margin vs recommended: ' + data.currency + stats.totalPotentialGain.toFixed(2) + '</strong>';
}
$summary.html(summaryHtml).show();
} else {
$status

82
includes/class-informatiq-sp-google-api.php
View File

@@ -458,6 +458,88 @@ class Informatiq_SP_Google_API {
}
}
/**
* Get all benchmark prices from Price Competitiveness Report.
*
* @return array Associative array of offer_id => benchmark_price.
*/
public function get_all_benchmark_prices() {
try {
$endpoint = "/reports/v1beta/accounts/{$this->merchant_id}/reports:search";
$all_benchmarks = array();
$page_token = null;
do {
$query = array(
'query' => "SELECT
offer_id,
product_view.gtin,
price_benchmark.price_benchmark_value,
price_benchmark.price_benchmark_currency_code,
product_view.price,
product_view.title
FROM PriceCompetitivenessProductView",
);
if ( $page_token ) {
$query['pageToken'] = $page_token;
}
$response = $this->api_request( 'POST', $endpoint, $query );
if ( ! empty( $response['results'] ) ) {
foreach ( $response['results'] as $result ) {
$offer_id = $result['offerId'] ?? null;
$gtin = $result['productView']['gtin'] ?? null;
$benchmark_price = null;
if ( isset( $result['priceBenchmark']['priceBenchmarkValue']['amountMicros'] ) ) {
$benchmark_price = (float) $result['priceBenchmark']['priceBenchmarkValue']['amountMicros'] / 1000000;
}
$own_price = null;
if ( isset( $result['productView']['price']['amountMicros'] ) ) {
$own_price = (float) $result['productView']['price']['amountMicros'] / 1000000;
}
$title = $result['productView']['title'] ?? '';
if ( $offer_id && $benchmark_price ) {
$all_benchmarks[ 'offer_' . $offer_id ] = array(
'benchmark_price' => $benchmark_price,
'own_price' => $own_price,
'title' => $title,
'gtin' => $gtin,
);
// Also index by GTIN if available.
if ( $gtin ) {
$all_benchmarks[ 'gtin_' . $gtin ] = array(
'benchmark_price' => $benchmark_price,
'own_price' => $own_price,
'title' => $title,
'offer_id' => $offer_id,
);
}
}
}
}
$page_token = $response['nextPageToken'] ?? null;
} while ( $page_token );
$this->logger->info( sprintf( 'Fetched benchmark prices for %d products', count( $all_benchmarks ) ) );
return $all_benchmarks;
} catch ( Exception $e ) {
$this->logger->error( 'Error fetching benchmark prices: ' . $e->getMessage() );
return array();
}
}
/**
* Test API connection.
*