diff --git a/admin/class-informatiq-sp-admin.php b/admin/class-informatiq-sp-admin.php
index b414787d..39684678 100644
--- a/admin/class-informatiq-sp-admin.php
+++ b/admin/class-informatiq-sp-admin.php
@@ -600,14 +600,15 @@ class Informatiq_SP_Admin {
 				</p>
 
 				<div id="informatiq-sp-comparison-results" style="display: none;">
+					<div id="informatiq-sp-comparison-summary" class="notice notice-info" style="margin: 10px 0; padding: 10px;"></div>
 					<table class="widefat striped">
 						<thead>
 							<tr>
 								<th><?php esc_html_e( 'Product', 'informatiq-smart-pricing' ); ?></th>
-								<th><?php esc_html_e( 'SKU', 'informatiq-smart-pricing' ); ?></th>
-								<th><?php esc_html_e( 'Local Price', 'informatiq-smart-pricing' ); ?></th>
-								<th><?php esc_html_e( 'Google Price', 'informatiq-smart-pricing' ); ?></th>
-								<th><?php esc_html_e( 'Google Match', 'informatiq-smart-pricing' ); ?></th>
+								<th><?php esc_html_e( 'Your Price', 'informatiq-smart-pricing' ); ?></th>
+								<th><?php esc_html_e( 'Competitor', 'informatiq-smart-pricing' ); ?></th>
+								<th><?php esc_html_e( 'Recommended', 'informatiq-smart-pricing' ); ?></th>
+								<th><?php esc_html_e( 'Potential +/-', 'informatiq-smart-pricing' ); ?></th>
 								<th><?php esc_html_e( 'Status', 'informatiq-smart-pricing' ); ?></th>
 							</tr>
 						</thead>
@@ -829,16 +830,14 @@ class Informatiq_SP_Admin {
 				$this->logger
 			);
 
-			// Get all Google products indexed by various identifiers.
+			// Get benchmark prices from Price Competitiveness Report.
+			$benchmark_data = $google_api->get_all_benchmark_prices();
+			$this->logger->info( sprintf( 'Loaded %d benchmark prices from Google', count( $benchmark_data ) ) );
+
+			// Also get all products for matching purposes.
 			$google_products_raw = $google_api->get_all_products();
 			$google_products = array();
 
-			// Log first product structure for debugging.
-			if ( ! empty( $google_products_raw[0] ) ) {
-				$this->logger->info( 'Sample Google product structure: ' . wp_json_encode( array_keys( $google_products_raw[0] ) ) );
-				$this->logger->info( 'Sample Google product data: ' . wp_json_encode( $google_products_raw[0] ) );
-			}
-
 			foreach ( $google_products_raw as $gp ) {
 				// Index by offerId (top-level field).
 				if ( ! empty( $gp['offerId'] ) ) {
@@ -858,11 +857,6 @@ class Informatiq_SP_Admin {
 						$google_products['gtin_' . $gtin_value] = $gp;
 					}
 				}
-
-				// Index by MPN if available.
-				if ( ! empty( $gp['attributes']['mpn'] ) ) {
-					$google_products['mpn_' . $gp['attributes']['mpn']] = $gp;
-				}
 			}
 
 			// Get WooCommerce in-stock products (limit to 50 for performance).
@@ -895,12 +889,19 @@ class Informatiq_SP_Admin {
 					$local_price = wc_get_price_including_tax( $product, array( 'price' => $base_price ) );
 				}
 
-				// Try to find matching Google product.
+				// Try to find matching Google product and benchmark.
 				$google_product = null;
+				$benchmark_info = null;
 				$match_type     = '';
+				$product_id     = $product->get_id();
 
-				// Try offerId match.
-				if ( isset( $google_products['offer_' . $sku] ) ) {
+				// Try offerId match (using WooCommerce product ID).
+				if ( isset( $google_products['offer_' . $product_id] ) ) {
+					$google_product = $google_products['offer_' . $product_id];
+					$match_type     = 'product_id';
+				}
+				// Try offerId match with SKU.
+				elseif ( isset( $google_products['offer_' . $sku] ) ) {
 					$google_product = $google_products['offer_' . $sku];
 					$match_type     = 'offerId';
 				}
@@ -910,26 +911,64 @@ class Informatiq_SP_Admin {
 					$match_type     = 'gtin';
 				}
 
-				// Get Google price (nested in attributes in new Merchant API).
-				$google_price = null;
+				// Get benchmark data (competitor price).
+				if ( isset( $benchmark_data['offer_' . $product_id] ) ) {
+					$benchmark_info = $benchmark_data['offer_' . $product_id];
+				} elseif ( isset( $benchmark_data['offer_' . $sku] ) ) {
+					$benchmark_info = $benchmark_data['offer_' . $sku];
+				} elseif ( isset( $benchmark_data['gtin_' . $sku] ) ) {
+					$benchmark_info = $benchmark_data['gtin_' . $sku];
+				}
+
+				// Get Google's own price from product data.
+				$google_own_price = null;
 				if ( $google_product ) {
 					if ( isset( $google_product['attributes']['price']['amountMicros'] ) ) {
-						$google_price = (float) $google_product['attributes']['price']['amountMicros'] / 1000000;
-					} elseif ( isset( $google_product['price']['amountMicros'] ) ) {
-						$google_price = (float) $google_product['price']['amountMicros'] / 1000000;
+						$google_own_price = (float) $google_product['attributes']['price']['amountMicros'] / 1000000;
+					}
+				}
+
+				// Get competitor benchmark price.
+				$benchmark_price = $benchmark_info['benchmark_price'] ?? null;
+
+				// Calculate recommended price (slightly below competitor).
+				$recommended_price = null;
+				$potential_gain    = null;
+				$price_status      = 'unknown';
+
+				if ( $benchmark_price && $local_price ) {
+					// Recommended: 20 cents below competitor (or 0.5% whichever is less).
+					$offset = min( 0.20, $benchmark_price * 0.005 );
+					$recommended_price = round( $benchmark_price - $offset, 2 );
+
+					// Calculate potential gain per unit.
+					$potential_gain = round( $recommended_price - $local_price, 2 );
+
+					// Determine status.
+					if ( $local_price < $benchmark_price * 0.98 ) {
+						$price_status = 'cheaper'; // More than 2% cheaper - could increase.
+					} elseif ( $local_price <= $benchmark_price ) {
+						$price_status = 'competitive'; // Within 2% below - good.
+					} else {
+						$price_status = 'expensive'; // Above competitor.
 					}
 				}
 
 				$comparison[] = array(
-					'id'            => $product->get_id(),
-					'name'          => $product->get_name(),
-					'sku'           => $sku,
-					'local_price'   => $local_price ? (float) $local_price : null,
-					'price_type'    => $price_type,
-					'google_price'  => $google_price,
-					'match_type'    => $match_type,
-					'found'         => ! empty( $google_product ),
-					'google_offer'  => $google_product ? ( $google_product['offerId'] ?? '' ) : '',
+					'id'                => $product_id,
+					'name'              => $product->get_name(),
+					'sku'               => $sku,
+					'local_price'       => $local_price ? (float) $local_price : null,
+					'price_type'        => $price_type,
+					'google_own_price'  => $google_own_price,
+					'benchmark_price'   => $benchmark_price,
+					'recommended_price' => $recommended_price,
+					'potential_gain'    => $potential_gain,
+					'price_status'      => $price_status,
+					'match_type'        => $match_type,
+					'found'             => ! empty( $google_product ),
+					'has_benchmark'     => ! empty( $benchmark_price ),
+					'google_offer'      => $google_product ? ( $google_product['offerId'] ?? '' ) : '',
 				);
 			}
 
diff --git a/assets/js/admin.js b/assets/js/admin.js
index 1e2b7b0b..1bed88b5 100644
--- a/assets/js/admin.js
+++ b/assets/js/admin.js
@@ -259,28 +259,82 @@ console.log('Informatiq Smart Pricing: Script loaded');
 						var data = response.data;
 						var html = '';
 
+						// Stats counters.
+						var stats = {
+							total: 0,
+							withBenchmark: 0,
+							cheaper: 0,
+							competitive: 0,
+							expensive: 0,
+							totalPotentialGain: 0
+						};
+
 						if (data.products.length === 0) {
 							html = '<tr><td colspan="6">No in-stock products with SKU found.</td></tr>';
 						} else {
 							$.each(data.products, function(i, product) {
-								var localPrice = product.local_price ? data.currency + parseFloat(product.local_price).toFixed(2) : '-';
-								var googlePrice = product.google_price ? data.currency + parseFloat(product.google_price).toFixed(2) : '-';
-								var priceLabel = product.price_type === 'sale' ? ' <small>(sale)</small>' : ' <small>(regular)</small>';
-								var matchLabel = product.match_type ? product.match_type : '-';
-								var statusClass = product.found ? 'color: #00a32a;' : 'color: #d63638;';
-								var statusText = product.found ? 'Found' : 'Not Found';
+								stats.total++;
 
-								if (product.found && product.google_offer) {
-									matchLabel += ' <small>(' + product.google_offer + ')</small>';
+								var localPrice = product.local_price ? data.currency + parseFloat(product.local_price).toFixed(2) : '-';
+								var benchmarkPrice = product.benchmark_price ? data.currency + parseFloat(product.benchmark_price).toFixed(2) : '-';
+								var recommendedPrice = product.recommended_price ? data.currency + parseFloat(product.recommended_price).toFixed(2) : '-';
+								var potentialGain = '-';
+								var priceLabel = product.price_type === 'sale' ? ' <small>(sale)</small>' : '';
+
+								// Status and colors.
+								var statusText = '-';
+								var statusStyle = '';
+								var localPriceStyle = '';
+								var gainStyle = '';
+
+								if (product.has_benchmark) {
+									stats.withBenchmark++;
+
+									if (product.price_status === 'cheaper') {
+										stats.cheaper++;
+										statusText = 'Cheaper';
+										statusStyle = 'color: #00a32a; font-weight: bold;';
+										localPriceStyle = 'color: #00a32a;';
+									} else if (product.price_status === 'competitive') {
+										stats.competitive++;
+										statusText = 'Competitive';
+										statusStyle = 'color: #2271b1; font-weight: bold;';
+										localPriceStyle = 'color: #2271b1;';
+									} else if (product.price_status === 'expensive') {
+										stats.expensive++;
+										statusText = 'Expensive';
+										statusStyle = 'color: #d63638; font-weight: bold;';
+										localPriceStyle = 'color: #d63638;';
+									}
+
+									if (product.potential_gain !== null) {
+										var gain = parseFloat(product.potential_gain);
+										stats.totalPotentialGain += gain;
+										if (gain > 0) {
+											potentialGain = '+' + data.currency + gain.toFixed(2);
+											gainStyle = 'color: #00a32a; font-weight: bold;';
+										} else if (gain < 0) {
+											potentialGain = '-' + data.currency + Math.abs(gain).toFixed(2);
+											gainStyle = 'color: #d63638;';
+										} else {
+											potentialGain = data.currency + '0.00';
+										}
+									}
+								} else if (product.found) {
+									statusText = 'No benchmark';
+									statusStyle = 'color: #dba617;';
+								} else {
+									statusText = 'Not in Google';
+									statusStyle = 'color: #888;';
 								}
 
 								html += '<tr>';
-								html += '<td><a href="post.php?post=' + product.id + '&action=edit">' + product.name + '</a></td>';
-								html += '<td><code>' + product.sku + '</code></td>';
-								html += '<td>' + localPrice + priceLabel + '</td>';
-								html += '<td>' + googlePrice + '</td>';
-								html += '<td>' + matchLabel + '</td>';
-								html += '<td style="' + statusClass + '"><strong>' + statusText + '</strong></td>';
+								html += '<td><a href="post.php?post=' + product.id + '&action=edit" title="SKU: ' + product.sku + '">' + product.name + '</a></td>';
+								html += '<td style="' + localPriceStyle + '">' + localPrice + priceLabel + '</td>';
+								html += '<td>' + benchmarkPrice + '</td>';
+								html += '<td>' + recommendedPrice + '</td>';
+								html += '<td style="' + gainStyle + '">' + potentialGain + '</td>';
+								html += '<td style="' + statusStyle + '">' + statusText + '</td>';
 								html += '</tr>';
 							});
 						}
@@ -288,10 +342,19 @@ console.log('Informatiq Smart Pricing: Script loaded');
 						$tbody.html(html);
 						$results.show();
 
-						// Show summary
-						var summary = 'Showing ' + data.products.length + ' WooCommerce products. ';
-						summary += data.google_count + ' products found in Google Merchant Center.';
-						$button.after('<p class="description" style="margin-top: 10px;">' + summary + '</p>');
+						// Show summary with statistics.
+						var $summary = $('#informatiq-sp-comparison-summary');
+						var summaryHtml = '<strong>Summary:</strong> ';
+						summaryHtml += stats.withBenchmark + ' of ' + stats.total + ' products have competitor data. ';
+						summaryHtml += '<span style="color:#00a32a;">' + stats.cheaper + ' cheaper</span>, ';
+						summaryHtml += '<span style="color:#2271b1;">' + stats.competitive + ' competitive</span>, ';
+						summaryHtml += '<span style="color:#d63638;">' + stats.expensive + ' expensive</span>. ';
+						if (stats.totalPotentialGain > 0) {
+							summaryHtml += '<br><strong style="color:#00a32a;">Total potential gain if optimized: +' + data.currency + stats.totalPotentialGain.toFixed(2) + ' per sale</strong>';
+						} else if (stats.totalPotentialGain < 0) {
+							summaryHtml += '<br><strong>Current margin vs recommended: ' + data.currency + stats.totalPotentialGain.toFixed(2) + '</strong>';
+						}
+						$summary.html(summaryHtml).show();
 
 					} else {
 						$status
diff --git a/includes/class-informatiq-sp-google-api.php b/includes/class-informatiq-sp-google-api.php
index ecfaf3a3..1f6b9dbb 100644
--- a/includes/class-informatiq-sp-google-api.php
+++ b/includes/class-informatiq-sp-google-api.php
@@ -458,6 +458,88 @@ class Informatiq_SP_Google_API {
 		}
 	}
 
+	/**
+	 * Get all benchmark prices from Price Competitiveness Report.
+	 *
+	 * @return array Associative array of offer_id => benchmark_price.
+	 */
+	public function get_all_benchmark_prices() {
+		try {
+			$endpoint = "/reports/v1beta/accounts/{$this->merchant_id}/reports:search";
+
+			$all_benchmarks = array();
+			$page_token = null;
+
+			do {
+				$query = array(
+					'query' => "SELECT
+						offer_id,
+						product_view.gtin,
+						price_benchmark.price_benchmark_value,
+						price_benchmark.price_benchmark_currency_code,
+						product_view.price,
+						product_view.title
+					FROM PriceCompetitivenessProductView",
+				);
+
+				if ( $page_token ) {
+					$query['pageToken'] = $page_token;
+				}
+
+				$response = $this->api_request( 'POST', $endpoint, $query );
+
+				if ( ! empty( $response['results'] ) ) {
+					foreach ( $response['results'] as $result ) {
+						$offer_id = $result['offerId'] ?? null;
+						$gtin = $result['productView']['gtin'] ?? null;
+
+						$benchmark_price = null;
+						if ( isset( $result['priceBenchmark']['priceBenchmarkValue']['amountMicros'] ) ) {
+							$benchmark_price = (float) $result['priceBenchmark']['priceBenchmarkValue']['amountMicros'] / 1000000;
+						}
+
+						$own_price = null;
+						if ( isset( $result['productView']['price']['amountMicros'] ) ) {
+							$own_price = (float) $result['productView']['price']['amountMicros'] / 1000000;
+						}
+
+						$title = $result['productView']['title'] ?? '';
+
+						if ( $offer_id && $benchmark_price ) {
+							$all_benchmarks[ 'offer_' . $offer_id ] = array(
+								'benchmark_price' => $benchmark_price,
+								'own_price'       => $own_price,
+								'title'           => $title,
+								'gtin'            => $gtin,
+							);
+
+							// Also index by GTIN if available.
+							if ( $gtin ) {
+								$all_benchmarks[ 'gtin_' . $gtin ] = array(
+									'benchmark_price' => $benchmark_price,
+									'own_price'       => $own_price,
+									'title'           => $title,
+									'offer_id'        => $offer_id,
+								);
+							}
+						}
+					}
+				}
+
+				$page_token = $response['nextPageToken'] ?? null;
+
+			} while ( $page_token );
+
+			$this->logger->info( sprintf( 'Fetched benchmark prices for %d products', count( $all_benchmarks ) ) );
+
+			return $all_benchmarks;
+
+		} catch ( Exception $e ) {
+			$this->logger->error( 'Error fetching benchmark prices: ' . $e->getMessage() );
+			return array();
+		}
+	}
+
 	/**
 	 * Test API connection.
 	 *