Youssef
02a3a1dfad
Swapped in the new Open Graph image (2400x1260), keeping the OG-hallmark.png filename so the meta tags, the README banner, and the deployed URL all stay valid; updated the height meta to match. Refreshed the "Different briefs, different shapes" gallery to the worked examples we actually ship now: the four new themes (Bubble, Distil, Cold Snap, Cinder), the Custom and newly generated pages (Mend Assembly, Hollowback Apiary, Off-Register, Press Quaternary), and four originals (Tally, Wayfare, NAJM, Hyperlane). Dropped the retired examples, reworded the intro, and added eight new hero shots.
6.2 KiB
Hallmark
A design skill for Claude Code, Cursor, and Codex that refuses to look AI-generated.
Live demo → · twenty themes · four verbs · press T to cycle.
Made by Together AI.
Hallmark picks a macrostructure for the brief, dresses it in one of twenty themes, runs fifty-seven slop-test gates plus a pre-emit self-critique, and refuses the on-distribution defaults every LLM was trained into. Two pages by Hallmark for two different briefs feel like different sites, not colour-swaps of the same template.
Four verbs
| Verb | What it does |
|---|---|
| (default) | Build new UI. Picks a macrostructure, applies the rule-set, runs the slop test before handing back. |
hallmark audit <target> |
Score existing code against the anti-patterns. Punch list, no edits. |
hallmark redesign <target> |
Throw out the structure, keep copy + IA + brand, rebuild with a different fingerprint. |
hallmark study <screenshot | URL> |
Extract the DNA from a design you admire: macrostructure, type-pairing, colour anchor. Refuses pixel-clones and paid templates. Optionally emits a portable design.md for handoff to other AI tools. |
Different briefs, different shapes
Each generated from a different brief. The skill picks the theme, structure, and craft to fit each one, not from a template.
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 |
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| Bubble Sourdough app · Hum |
Distil Extraction API · Cobalt |
Cold Snap Record label · Carnival |
Cinder AI tool · Lumen |
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| Mend Assembly Repair café · Custom |
Hollowback Apiary Honey farm · Garden |
Off-Register Print fair · Riso |
Press Quaternary Type studio · Custom |
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| Tally SaaS · modern-minimal |
Wayfare Travel · atmospheric |
NAJM Fashion brand |
Hyperlane Dev infrastructure |
Each page is self-contained HTML + CSS, stamped with its macrostructure in the CSS comment. Browse the full set at usehallmark.com or under site/_tests/.
Custom NEW
Most briefs route to the catalog. But when a brief carries real creative intent (a named brand colour, a vibe the catalog can't carry, or a layout that is the point) Hallmark switches to Custom and designs the whole page from first principles: a made-to-measure OKLCH palette, a free-font pairing, and a structure no catalog theme would produce. Same fifty-seven slop-test gates. No template underneath.
One brief, one page that looks like nothing else in the catalog:
The Mend Assembly · a repair-café manifesto poster, designed from first principles
Custom stays a quiet branch. Vanilla briefs never see it. The protocol lives in custom-theme.md.
Install
npx skills add nutlope/hallmark
Re-run any time to update. Or copy SKILL.md + references/ into:
- Claude Code:
~/.claude/skills/hallmark/ - Cursor:
.cursor/rules/hallmark.mdc(body ofSKILL.md, no frontmatter) - Codex:
~/.codex/skills/hallmark/(personal) or.codex/skills/hallmark/(project-scoped)
The rule-set lives in SKILL.md and references/. Worked examples in docs/recipes.md and docs/study-examples.md.
Licence
MIT. Use it, fork it, ship it.