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SnapOtter/branding/README.md
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SnapOtterandGitHub 63a03d26f2 feat: pipeline templates, analytics opt-out, 83 conversion presets, positioning + e2e modernization
Lands five integrated branches: pipeline templates (#355), analytics opt-out (#354), 83 conversion presets bringing the catalog to 240 tools (#356), self-hosted positioning (#353), and e2e modernization (#351).

Integration fixes: aligned stale web analytics tests with the opt-out/allow-list model, closed 3 CodeQL incomplete-sanitization alerts in the i18n generator, resolved settings/index/docs/format-matrix conflicts, and corrected tool counts to 240.
2026-06-28 18:57:53 +08:00

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# SnapOtter Brand Assets
Press kit for use in blog posts, articles, reviews, and other publications about SnapOtter. Free to use when referencing SnapOtter.
SnapOtter is an open-source, self-hosted file processing suite with 240 tools across image, video, audio, PDF, and file workflows.
## Files
| File | Size | Use |
|------|------|-----|
| `logo-512.png` | 512x512 | High-res logo with transparency |
| `logo-256.png` | 256x256 | Medium logo |
| `logo-192.png` | 192x192 | Web/PWA icon size |
| `logo-128.png` | 128x128 | Standard logo |
| `logo-64.png` | 64x64 | Small inline logo |
| `favicon-32.png` | 32x32 | Favicon |
| `logo-512-on-white.png` | 512x512 | Logo on white background (no transparency) |
| `logo-512-on-dark.png` | 512x512 | Logo on dark background (no transparency) |
| `social-preview.png` | 1280x640 | OpenGraph / social media preview |
| `wordmark.svg` | Scalable | "SnapOtter" text mark (dark text) |
| `wordmark-white.svg` | Scalable | "SnapOtter" text mark (white text, for dark backgrounds) |
| `banner.svg` | Scalable | Wordmark + tagline banner on dark background |
| `dashboard.gif` | Animated | Scrolling tour of all 240 tools across the five modalities (README hero) |
## Brand Colors
| Name | Hex | Usage |
|------|-----|-------|
| Otter Orange | `#E07832` | "Otter" in wordmark, buttons, links, CTAs |
| Orange Light | `#F09550` | Hover states |
| Orange Dark | `#C06520` | Text emphasis on light backgrounds |
| Dark Chocolate | `#1A1210` | Dark sections, banner background |
| Foreground | `#1A1814` | "Snap" in wordmark, primary text |
| Cream | `#FAFAF7` | Page / light background |
| Muted | `#6B6560` | Secondary / subtitle text |
## Typography
- **Headings / brand name**: Bricolage Grotesque (weight 800)
- **Body text**: Instrument Sans
- **Code / monospace**: JetBrains Mono
## Usage Guidelines
- Use the transparent PNG logos when placing on your own backgrounds.
- Use `logo-512-on-white.png` or `logo-512-on-dark.png` when transparency is not supported.
- Keep the logo proportions intact. Do not stretch or distort.
- Maintain reasonable clear space around the logo.
- The wordmark is always written as "SnapOtter" (capital S, capital O, one word).