chore(branding): reframe assets to self-hosted infrastructure positioning (#479)

Regenerate the social/OG card (200+ tools, Private file processing, self-hosted infrastructure) and sync to landing/web/docs; update banner, press kit, package + OpenAPI + Docker Hub descriptions, a leaked docs count, and the English About string.

.github/workflows/dockerhub-description.yml

@@ -29,4 +29,4 @@ jobs:
           password: ${{ secrets.DOCKER_HUB_README }}
           repository: snapotter/snapotter
           readme-filepath: ./DOCKERHUB.md
-          short-description: "Self-hosted file toolkit. 200+ tools for Image, Video, Audio, PDF, and Files. Open source."
+          short-description: "Open-source, self-hosted file-processing infrastructure. 200+ tools, air-gap ready."

apps/api/src/openapi.yaml

@@ -3,7 +3,7 @@ info:
   title: SnapOtter API
   version: 2.0.0
   description: |
-    REST API for SnapOtter, a self-hosted file processing suite with 200+ tools across image, video, audio, PDF, and files.
+    REST API for SnapOtter, self-hosted file-processing infrastructure with 200+ tools across image, video, audio, PDF, and documents.
 
     ## Authentication
 

apps/docs/guide/getting-started.md

@@ -121,7 +121,7 @@ pnpm dev
 
 ## What You Can Do
 
-### File Processing (241 Tools)
+### File Processing (200+ Tools)
 
 | Modality | Count | Example Tools |
 |----------|-------|---------------|

branding/README.md

@@ -2,7 +2,7 @@
 
 Press kit for use in blog posts, articles, reviews, and other publications about SnapOtter. Free to use when referencing SnapOtter.
 
-SnapOtter is an open-source, self-hosted file processing suite with 200+ tools across image, video, audio, PDF, and file workflows.
+SnapOtter is open-source, self-hosted file-processing infrastructure with 200+ tools across image, video, audio, PDF, and document workflows.
 
 ## Files
 

branding/banner.svg

@@ -4,6 +4,6 @@
     <tspan>Snap</tspan><tspan fill="#E07832">Otter</tspan>
   </text>
   <text x="360" y="140" text-anchor="middle" font-family="'Instrument Sans', 'Inter', system-ui, sans-serif" font-size="18" letter-spacing="0.3" fill="#B0A79B">
-    Self-hosted file processing suite
+    Self-hosted file-processing infrastructure
   </text>
 </svg>

package.json

@@ -2,7 +2,7 @@
   "name": "snapotter",
   "version": "2.1.0",
   "private": true,
-  "description": "Self-hosted file processing suite with 200+ tools across image, video, audio, PDF, and files, plus local AI. Runs as a Docker Compose stack with Postgres and Redis.",
+  "description": "Open-source, self-hosted file-processing infrastructure with 200+ tools across image, video, audio, PDF, and documents, plus local AI. Runs as a Docker Compose stack with Postgres and Redis.",
   "homepage": "https://snapotter.com",
   "repository": {
     "type": "git",

packages/shared/src/i18n/en.ts

@@ -3484,7 +3484,7 @@ export const en = {
       heading: "About",
       appName: "SnapOtter",
       appDescription:
-        "A self-hosted, privacy-first file processing suite with 200+ tools. Convert, compress, edit, transcribe, OCR, and automate image, video, audio, PDF, and file workflows without sending data to the cloud.",
+        "Open-source, self-hosted file-processing infrastructure with 200+ tools. Convert, compress, edit, transcribe, OCR, and automate image, video, audio, PDF, and document workflows without sending data to the cloud.",
       versionLabel: "Version:",
       linksHeading: "Links",
       githubLink: "GitHub Repository",

scripts/branding/generate-social-preview.mjs

@@ -1,12 +1,12 @@
 // Generates branding/social-preview.png (1280x640) -- the SnapOtter social/OG card.
-// Echoes the landing hero: trust badges, the "Every file tool you need / Your files
+// Echoes the landing hero: trust badges, the "Private file processing / Your files
 // never leave your network" headline, the supporting subhead, and the five modality
 // cards. Rendered from HTML with the real brand fonts via headless Chromium.
 // Run (tsx, because it imports the shared TS catalog for live tool counts):
 //   apps/api/node_modules/.bin/tsx scripts/branding/generate-social-preview.mjs
 //
-// The same output is the canonical OG image; sync it to apps/landing/public/og-image.png
-// and apps/web/public/og-image.png (see scripts/branding/sync-og.sh).
+// The same output is the canonical OG image; sync it to the app og-image.png files
+// (landing, web, docs) via scripts/branding/sync-og.sh.
 
 import { rmSync, writeFileSync } from "node:fs";
 import { dirname, resolve } from "node:path";
@@ -79,7 +79,6 @@ const CARDS = [
     icon: ICON.database,
   },
 ];
-const total = CARDS.reduce((s, c) => s + c.count, 0);
 
 const badgesHtml = BADGES.map(
   (b) =>
@@ -130,10 +129,10 @@ html,body{width:1280px;height:640px}
 .card-label{font-family:'Bricolage Grotesque',system-ui,sans-serif;font-weight:700;font-size:20px;line-height:1.1;margin-top:34px}
 .card-blurb{font-size:14px;color:rgba(255,255,255,.84);margin-top:6px}
 </style></head><body><div class="canvas">
-<div class="brand"><img src="logo-512.png" alt=""/><span class="wm">Snap<span class="o">Otter</span></span><span class="pill">${total} tools</span></div>
+<div class="brand"><img src="logo-512.png" alt=""/><span class="wm">Snap<span class="o">Otter</span></span><span class="pill">200+ tools</span></div>
 <div class="badges">${badgesHtml}</div>
-<div class="headline">Every <span class="f">file</span> tool you need.<span class="hl2">Your files never leave your network.</span></div>
-<div class="subhead">The file-processing suite for teams that keep sensitive data in-house.</div>
+<div class="headline">Private <span class="f">file</span> processing.<span class="hl2">Your files never leave your network.</span></div>
+<div class="subhead">Open-source, self-hosted infrastructure. Convert, compress, OCR, transcribe, and run local AI on hardware you own.</div>
 <div class="cards">${cardsHtml}</div>
 </div></body></html>`;
 

scripts/branding/sync-og.sh

@@ -6,4 +6,5 @@ root="$(cd "$(dirname "$0")/../.." && pwd)"
 src="$root/branding/social-preview.png"
 cp "$src" "$root/apps/landing/public/og-image.png"
 cp "$src" "$root/apps/web/public/og-image.png"
-echo "synced social-preview.png -> apps/landing/public/og-image.png, apps/web/public/og-image.png"
+cp "$src" "$root/apps/docs/public/og-image.png"
+echo "synced social-preview.png -> apps/{landing,web,docs}/public/og-image.png"