BMAD-METHOD/.bmad/bmm/workflows/1-analysis/research/template-market.md

Market Research Report: {{product_name}}

Date: {{date}} Prepared by: {{user_name}} Research Depth: {{research_depth}}

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Executive Summary

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Key Market Metrics

• Total Addressable Market (TAM): {{tam_calculation}}
• Serviceable Addressable Market (SAM): {{sam_calculation}}
• Serviceable Obtainable Market (SOM): {{som_scenarios}}

Critical Success Factors

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1. Research Objectives and Methodology

Research Objectives

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Scope and Boundaries

• Product/Service: {{product_description}}
• Market Definition: {{market_definition}}
• Geographic Scope: {{geographic_scope}}
• Customer Segments: {{segment_boundaries}}

Research Methodology

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Data Sources

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2. Market Overview

Market Definition

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Market Size and Growth

Total Addressable Market (TAM)

Methodology: {{tam_methodology}}

{{tam_calculation}}

Serviceable Addressable Market (SAM)

{{sam_calculation}}

Serviceable Obtainable Market (SOM)

{{som_scenarios}}

Market Intelligence Summary

{{market_intelligence_raw}}

Key Data Points

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3. Market Trends and Drivers

Key Market Trends

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Growth Drivers

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Market Inhibitors

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Future Outlook

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4. Customer Analysis

Target Customer Segments

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Segment 1

{{segment_profile_1}} {{/segment_profile_1}}

{{#segment_profile_2}}

Segment 2

{{segment_profile_2}} {{/segment_profile_2}}

{{#segment_profile_3}}

Segment 3

{{segment_profile_3}} {{/segment_profile_3}}

{{#segment_profile_4}}

Segment 4

{{segment_profile_4}} {{/segment_profile_4}}

{{#segment_profile_5}}

Segment 5

{{segment_profile_5}} {{/segment_profile_5}}

Jobs-to-be-Done Analysis

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Pricing Analysis and Willingness to Pay

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5. Competitive Landscape

Market Structure

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Competitor Analysis

{{#competitor_analysis_1}}

Competitor 1

{{competitor_analysis_1}} {{/competitor_analysis_1}}

{{#competitor_analysis_2}}

Competitor 2

{{competitor_analysis_2}} {{/competitor_analysis_2}}

{{#competitor_analysis_3}}

Competitor 3

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Competitor 4

{{competitor_analysis_4}} {{/competitor_analysis_4}}

{{#competitor_analysis_5}}

Competitor 5

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Competitive Positioning

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6. Industry Analysis

Porter's Five Forces Assessment

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Technology Adoption Lifecycle

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Value Chain Analysis

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7. Market Opportunities

Identified Opportunities

{{market_opportunities}}

Opportunity Prioritization Matrix

{{opportunity_prioritization}}

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8. Strategic Recommendations

Go-to-Market Strategy

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Positioning Strategy

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Target Segment Sequencing

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Channel Strategy

{{channel_strategy}}

Pricing Strategy

{{pricing_recommendations}}

Implementation Roadmap

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9. Risk Assessment

Risk Analysis

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Mitigation Strategies

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10. Financial Projections

{{#financial_projections}} {{financial_projections}} {{/financial_projections}}

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Appendices

Appendix A: Data Sources and References

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Appendix B: Detailed Calculations

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Appendix C: Additional Analysis

{{#appendices}} {{appendices}} {{/appendices}}

Appendix D: Glossary of Terms

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References and Sources

CRITICAL: All data in this report must be verifiable through the sources listed below

Market Size and Growth Data Sources

{{sources_market_size}}

Competitive Intelligence Sources

{{sources_competitive}}

Customer Research Sources

{{sources_customer}}

Industry Trends and Analysis Sources

{{sources_trends}}

Additional References

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Source Quality Assessment

• High Credibility Sources (2+ corroborating): {{high_confidence_count}} claims
• Medium Credibility (single source): {{medium_confidence_count}} claims
• Low Credibility (needs verification): {{low_confidence_count}} claims

Note: Any claim marked [Low Confidence] or [Single source] should be independently verified before making critical business decisions.

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Document Information

Workflow: BMad Market Research Workflow v1.0 Generated: {{date}} Next Review: {{next_review_date}} Classification: {{classification}}

Research Quality Metrics

• Data Freshness: Current as of {{date}}
• Source Reliability: {{source_reliability_score}}
• Confidence Level: {{confidence_level}}
• Total Sources Cited: {{total_sources}}
• Web Searches Conducted: {{search_count}}

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This market research report was generated using the BMad Method Market Research Workflow, combining systematic analysis frameworks with real-time market intelligence gathering. All factual claims are backed by cited sources with verification dates.