diff --git a/app/db.py b/app/db.py
index 0b012b3..5d53a9d 100644
--- a/app/db.py
+++ b/app/db.py
@@ -378,7 +378,9 @@ async def save_ai_assessment(domain: str, assessment: dict, site_analysis: dict
                 domain,
             ),
         )
-        # Also update contact_info + kit_digital from site_analysis if available
+        # Update contact_info + kit_digital from site_analysis if available.
+        # Gemini's kit_digital_confirmed is the authoritative verdict — it can
+        # override a false-positive from the heuristic scanner.
         if site_analysis:
             contacts = {
                 "emails":   site_analysis.get("emails", []),
@@ -386,12 +388,15 @@ async def save_ai_assessment(domain: str, assessment: dict, site_analysis: dict
                 "whatsapp": site_analysis.get("whatsapp", []),
                 "social":   site_analysis.get("social_links", []),
             }
+            # Prefer Gemini's explicit verdict; fall back to heuristic if null
+            ai_kit = assessment.get("kit_digital_confirmed")
+            kit_val = int(ai_kit) if ai_kit is not None else int(site_analysis.get("kit_digital", False))
             await db.execute(
                 """UPDATE enriched_domains SET
                    kit_digital=?, kit_digital_signals=?, contact_info=?
                    WHERE domain=?""",
                 (
-                    int(site_analysis.get("kit_digital", False)),
+                    kit_val,
                     _json.dumps(site_analysis.get("kit_digital_signals", [])),
                     _json.dumps(contacts),
                     domain,
diff --git a/app/enricher.py b/app/enricher.py
index 5ce4c85..4d9c293 100644
--- a/app/enricher.py
+++ b/app/enricher.py
@@ -62,44 +62,34 @@ def detect_cms(html: str, headers: dict) -> Optional[str]:
 
 # ── Kit Digital detection ────────────────────────────────────────────────────
 
-KIT_IMG_PATS = [
-    "digitalizadores", "kit-digital", "kitdigital", "kit_digital",
-    "fondos-europeos", "fondos_europeos", "nextgeneration", "next-generation",
-    "prtr", "plan-recuperacion", "planderecuperacion",
-    "acelerapyme", "logo-ue", "recovery-eu", "cofinanciado",
-]
-KIT_TEXT_PATS = [
-    "kit digital", "agente digitalizador", "agentes digitalizadores",
-    "fondos europeos", "next generation eu", "nextgenerationeu",
-    "plan de recuperación", "plan de recuperacion",
-    "plan de digitalización", "digitalización pymes",
-    "prtr", "financiado por la unión europea",
-    "red.es/kit-digital", "acelerapyme.es",
-]
-KIT_LINK_PATS = ["acelerapyme", "red.es", "kit-digital", "kitdigital"]
+KIT_STRONG_IMG  = ["kit-digital", "kitdigital", "kit_digital", "agente-digitalizador", "agente_digitalizador"]
+KIT_STRONG_TEXT = ["kit digital", "agente digitalizador", "agentes digitalizadores"]
+KIT_STRONG_LINK = ["acelerapyme.es", "red.es/kit-digital", "kit-digital.red.es"]
 
 
 def detect_kit_digital(soup, html: str) -> tuple[bool, list]:
     signals = []
-    hl = html.lower()
+    vl = soup.get_text().lower()
 
     for img in soup.find_all("img"):
         combined = ((img.get("src") or "") + (img.get("alt") or "") + (img.get("srcset") or "")).lower()
-        for p in KIT_IMG_PATS:
+        for p in KIT_STRONG_IMG:
             if p in combined:
                 signals.append(f"img:{p}")
                 break
 
-    for p in KIT_TEXT_PATS:
-        if p in hl:
+    for p in KIT_STRONG_TEXT:
+        if p in vl:
             signals.append(f"text:{p}")
 
     for a in soup.find_all("a", href=True):
         href = a["href"].lower()
-        if any(p in href for p in KIT_LINK_PATS):
-            signals.append(f"link:{href[:60]}")
+        for p in KIT_STRONG_LINK:
+            if p in href:
+                signals.append(f"link:{href[:60]}")
+                break
 
-    signals = list(dict.fromkeys(signals))[:15]
+    signals = list(dict.fromkeys(signals))[:10]
     return len(signals) > 0, signals
 
 
diff --git a/app/replicate_ai.py b/app/replicate_ai.py
index aaa6e8e..5428f98 100644
--- a/app/replicate_ai.py
+++ b/app/replicate_ai.py
@@ -38,6 +38,8 @@ def _build_prompt(a: dict) -> str:
     lorem_str   = ", ".join(a.get("lorem_matches") or []) or "none"
     ph_str      = ", ".join(a.get("placeholder_matches") or []) or "none"
     snippet     = (a.get("visible_text_snippet") or "")[:2000]
+    social_str  = ", ".join(a.get("social_links") or []) or "none detected"
+    gmb_str     = f"✅ Found — {a.get('gmb_url','')}" if a.get("has_gmb") else "❌ Not detected"
 
     eu_hosted   = a.get("eu_hosted")
     hosting_flag = "✅ EU" if eu_hosted else ("❌ Non-EU" if eu_hosted is False else "unknown")
@@ -86,10 +88,16 @@ Inputs without labels: {a.get("inputs_without_labels")}
 Lorem ipsum:     {a.get("has_lorem_ipsum")}  →  {lorem_str}
 Placeholder:     {a.get("has_placeholder")}  →  {ph_str}
 
-=== KIT DIGITAL (Spanish gov €12k SME grants — sites must show EU logos) ===
-Detected:        {a.get("kit_digital")}
+=== KIT DIGITAL (Spanish gov €12k SME grants — ONLY confirm if you see explicit Kit Digital / agente digitalizador branding) ===
+Heuristic detected: {a.get("kit_digital")}
 {kd_str}
 
+=== GOOGLE MY BUSINESS ===
+GMB/Business Profile: {gmb_str}
+
+=== SOCIAL MEDIA ===
+Profiles found on site: {social_str}
+
 === CONTACT CHANNELS ===
 {contacts_str}
 
@@ -99,7 +107,8 @@ Detected:        {a.get("kit_digital")}
 === INSTRUCTIONS ===
 The client sells: web redesign, SEO, hosting migration, SSL renewal,
 security audits, GDPR compliance, accessibility fixes, Google Ads,
-maintenance contracts, AI tools for SMEs.
+maintenance contracts, AI tools for SMEs, Google My Business setup/optimisation,
+social media management (Instagram, Facebook, LinkedIn, TikTok).
 
 Respond ONLY with valid JSON, no markdown fences, no text outside the JSON:
 {{
@@ -112,6 +121,8 @@ Respond ONLY with valid JSON, no markdown fences, no text outside the JSON:
   "gdpr_compliance": "cookie banner status, privacy policy, GDPR gaps",
   "accessibility_issues": ["specific a11y problems found"],
   "kit_digital_confirmed": true/false,
+  "has_gmb": true/false,
+  "has_social_media": true/false,
   "kit_digital_reasoning": "1 sentence",
   "is_local_sme": true/false,
   "lead_quality": "HOT|WARM|COLD",
diff --git a/app/scorer.py b/app/scorer.py
index 92f591d..4b429c2 100644
--- a/app/scorer.py
+++ b/app/scorer.py
@@ -1,15 +1,16 @@
 import os
+import json
 import aiosqlite
 from app.db import SQLITE_PATH
 
 KNOWN_CMS = {"wordpress", "joomla", "drupal", "wix", "squarespace", "shopify", "prestashop", "magento", "typo3", "opencart"}
-TARGET_COUNTRIES = set(os.getenv("TARGET_COUNTRIES", "ES,GB,DE,FR").split(","))
+TARGET_COUNTRIES = set(os.getenv("TARGET_COUNTRIES", "ES,GB,DE,FR,RO,PT,AD,IT").split(","))
 
 LOCAL_BIZ_KEYWORDS = {
     "restaurant", "cafe", "shop", "store", "salon", "plumber", "electrician",
     "dentist", "clinic", "garage", "hotel", "bakery", "bar", "gym", "spa",
-    "fontanero", "electricista", "dentista", "clínica", "taller", "hotel",
-    "panadería", "peluquería", "tienda",
+    "fontanero", "electricista", "dentista", "clínica", "taller",
+    "panadería", "peluquería", "tienda", "abogado", "gestor", "inmobili",
 }
 
 
@@ -21,29 +22,53 @@ def local_biz_keywords(title: str | None) -> bool:
 
 
 def score(domain_row: dict) -> int:
-    s = 0
-    if domain_row.get("is_live"):
-        s += 20
+    # Dead sites are unreachable — cap at 5 regardless of other signals
+    if not domain_row.get("is_live") and not domain_row.get("reachable"):
+        return 5
+
+    s = 20  # Live site base
+
     ssl_days = domain_row.get("ssl_expiry_days")
     if ssl_days is not None and ssl_days < 30:
-        s += 15
+        s += 15  # SSL expiring / expired — urgent upsell
     if not domain_row.get("ssl_valid"):
-        s += 15
+        s += 15  # No valid SSL
+
     cms = (domain_row.get("cms") or "").lower()
     if cms in KNOWN_CMS:
-        s += 15
+        s += 15  # Known CMS — maintenance / migration opportunity
+
     if not domain_row.get("has_mx"):
-        s += 10
+        s += 10  # No email = needs professional email setup
+
     if domain_row.get("ip_country") in TARGET_COUNTRIES:
         s += 10
+
     server = (domain_row.get("server") or "").lower()
     if "shared" in server:
-        s += 10
+        s += 5
+
     if local_biz_keywords(domain_row.get("page_title")):
         s += 5
-    # Kit Digital: proven buyer of IT services
+
+    # Kit Digital: proven buyer of IT services (Gemini-confirmed takes precedence)
     if domain_row.get("kit_digital"):
         s += 20
+
+    # Social media / GMB presence signals
+    try:
+        ci = json.loads(domain_row.get("contact_info") or "{}")
+        has_social = bool(ci.get("social"))
+        has_contact = bool(ci.get("emails") or ci.get("phones") or ci.get("whatsapp"))
+    except Exception:
+        has_social = False
+        has_contact = False
+
+    if not has_social:
+        s += 5   # No social = opportunity to build presence
+    if has_contact:
+        s += 3   # Reachable lead — we can actually pitch them
+
     return min(s, 100)
 
 
diff --git a/app/site_analyzer.py b/app/site_analyzer.py
index ef3d57f..f8a4f45 100644
--- a/app/site_analyzer.py
+++ b/app/site_analyzer.py
@@ -76,16 +76,26 @@ WEBMASTER = {
     "yandex":                ["yandex-verification"],
 }
 
-# ── Kit Digital ───────────────────────────────────────────────────────────────
-KIT_IMG_PATS = [
-    "digitalizadores", "kit-digital", "kitdigital", "kit_digital",
-    "fondos-europeos", "fondos_europeos", "nextgeneration", "next-generation",
-    "prtr", "plan-recuperacion", "acelerapyme", "cofinanciado",
+# ── Kit Digital — require SPECIFIC signals, not generic EU logos ───────────────
+# These patterns are unambiguously Kit Digital programme markers
+KIT_STRONG_IMG  = ["kit-digital", "kitdigital", "kit_digital", "agente-digitalizador", "agente_digitalizador"]
+KIT_STRONG_TEXT = ["kit digital", "agente digitalizador", "agentes digitalizadores"]
+KIT_STRONG_LINK = ["acelerapyme.es", "red.es/kit-digital", "kit-digital.red.es"]
+
+# ── Google My Business / Business Profile ────────────────────────────────────
+GMB_URL_SIGNALS = [
+    "maps.googleapis.com/maps/api",  # embedded Google Map widget
+    "google.com/maps/place",         # link to GMB Place page
+    "maps.google.com",
+    "g.page/",
+    "maps.app.goo.gl",
+    "goo.gl/maps",
+    "business.google.com",
 ]
-KIT_TEXT_PATS = [
-    "kit digital", "agente digitalizador", "fondos europeos",
-    "next generation eu", "nextgenerationeu", "plan de recuperación",
-    "prtr", "financiado por la unión europea", "red.es/kit-digital", "acelerapyme",
+GMB_SCHEMA_SIGNALS = [
+    '"@type":"LocalBusiness"',
+    '"@type": "LocalBusiness"',
+    "schema.org/LocalBusiness",
 ]
 
 EMAIL_RE   = re.compile(r"[a-zA-Z0-9._%+\-]+@[a-zA-Z0-9.\-]+\.[a-zA-Z]{2,}")
@@ -155,6 +165,8 @@ async def _analyze_site_inner(domain: str) -> dict:
         "inputs_without_labels": 0,
         # Kit Digital
         "kit_digital": False, "kit_digital_signals": [],
+        # Google My Business
+        "has_gmb": False, "gmb_url": None,
         # Contacts
         "emails": [], "phones": [], "whatsapp": [], "social_links": [],
         "error": None,
@@ -267,25 +279,40 @@ async def _analyze_site_inner(domain: str) -> dict:
             if inp.get("id") not in labeled_ids and not inp.get("aria-label") and not inp.get("aria-labelledby")
         )
 
-        # ── Kit Digital ───────────────────────────────────────────────────────
+        # ── Kit Digital (specific signals only — generic EU logos excluded) ──────
         kd_signals = []
         for img in soup.find_all("img"):
             comb = ((img.get("src") or "") + (img.get("alt") or "") + (img.get("srcset") or "")).lower()
-            for p in KIT_IMG_PATS:
+            for p in KIT_STRONG_IMG:
                 if p in comb:
                     kd_signals.append(f"img:{p}")
                     break
-        for p in KIT_TEXT_PATS:
-            if p in hl:
+        for p in KIT_STRONG_TEXT:
+            if p in vl:
                 kd_signals.append(f"text:{p}")
         for a in soup.find_all("a", href=True):
             href = a["href"].lower()
-            if "acelerapyme" in href or "red.es" in href or "kit-digital" in href:
-                kd_signals.append(f"link:{href[:50]}")
+            for p in KIT_STRONG_LINK:
+                if p in href:
+                    kd_signals.append(f"link:{href[:60]}")
+                    break
         kd_signals = list(dict.fromkeys(kd_signals))[:10]
         result["kit_digital"]         = len(kd_signals) > 0
         result["kit_digital_signals"] = kd_signals
 
+        # ── Google My Business ────────────────────────────────────────────────
+        for a in soup.find_all("a", href=True):
+            href_g = a["href"]
+            for sig in GMB_URL_SIGNALS:
+                if sig in href_g:
+                    result["has_gmb"] = True
+                    result["gmb_url"] = href_g[:120]
+                    break
+            if result["has_gmb"]:
+                break
+        if not result["has_gmb"]:
+            result["has_gmb"] = any(sig.lower() in hl for sig in GMB_SCHEMA_SIGNALS)
+
         # ── Contacts ──────────────────────────────────────────────────────────
         for a in soup.find_all("a", href=True):
             href = a["href"]
diff --git a/app/static/index.html b/app/static/index.html
index 158adb7..459c6da 100644
--- a/app/static/index.html
+++ b/app/static/index.html
@@ -91,12 +91,21 @@ tr:hover td{background:rgba(255,255,255,.025)}
 .score{display:inline-block;padding:1px 6px;border-radius:5px;font-weight:800;font-size:11px;min-width:28px;text-align:center}
 
 /* Contact chips */
-.contact-chips{display:flex;flex-wrap:wrap;gap:3px}
+.contact-chips{display:flex;flex-wrap:wrap;gap:3px;align-items:center}
 .chip{display:inline-flex;align-items:center;gap:3px;padding:1px 6px;border-radius:4px;font-size:10px;background:var(--surface2);border:1px solid var(--border);color:var(--muted);max-width:160px;overflow:hidden;text-overflow:ellipsis;white-space:nowrap}
 .chip.email{border-color:#00d4aa33;color:var(--accent2)}
 .chip.phone{border-color:#6c63ff33;color:var(--accent)}
 .chip.wa{border-color:#22c55e33;color:#4ade80}
-.chip.social{border-color:#f59e0b33;color:var(--kd)}
+/* Social platform icon badges */
+.sicon{display:inline-flex;align-items:center;justify-content:center;width:18px;height:18px;border-radius:4px;font-size:9px;font-weight:900;text-decoration:none;flex-shrink:0;line-height:1}
+.sicon.fb{background:#1877f2;color:#fff}
+.sicon.ig{background:linear-gradient(135deg,#f09433 0%,#e6683c 25%,#dc2743 50%,#cc2366 75%,#bc1888 100%);color:#fff}
+.sicon.li{background:#0a66c2;color:#fff}
+.sicon.tw{background:#000;color:#fff}
+.sicon.tt{background:#010101;color:#fff}
+.sicon.yt{background:#ff0000;color:#fff}
+.sicon.gmb{background:#4285f4;color:#fff}
+.sicon.other{background:var(--surface2);border:1px solid var(--border);color:var(--muted)}
 
 /* Tooltip */
 [title]{cursor:help}
@@ -182,6 +191,8 @@ tr:hover td{background:rgba(255,255,255,.025)}
     <div class="mrow"><span class="mlabel">SEO</span><span x-text="modal.ai.seo_status||'—'"></span></div>
     <div class="mrow"><span class="mlabel">Hosting</span><span x-text="(modal.sa?.org||'?') + ' / ' + (modal.sa?.ip_country||'?') + (modal.sa?.eu_hosted===false?' ❌ Non-EU':modal.sa?.eu_hosted?' ✅ EU':'')"></span></div>
     <div class="mrow"><span class="mlabel">GDPR</span><span :style="(!modal.sa?.has_cookie_notice)?'color:var(--danger)':''" x-text="modal.ai.gdpr_compliance||'—'"></span></div>
+    <div class="mrow"><span class="mlabel">GMB</span><span :style="!modal.ai.has_gmb?'color:var(--warn)':'color:var(--accent2)'" x-text="modal.ai.has_gmb ? '✅ Found' : '❌ Not detected — opportunity'"></span></div>
+    <div class="mrow"><span class="mlabel">Social</span><span :style="!modal.ai.has_social_media?'color:var(--warn)':''" x-text="modal.ai.has_social_media ? '✅ Present' : '❌ No social media found — opportunity'"></span></div>
 
     <!-- Content issues -->
     <div x-show="(modal.ai.content_issues||[]).length>0" style="margin:8px 0">
@@ -215,8 +226,11 @@ tr:hover td{background:rgba(255,255,255,.025)}
         <template x-for="wa in (modal.sa?.whatsapp||[])">
           <a :href="wa" target="_blank" class="chip wa">💬 WhatsApp</a>
         </template>
-        <template x-for="s in (modal.sa?.social_links||[]).slice(0,3)">
-          <a :href="s" target="_blank" class="chip social" x-text="s.replace('https://','').split('/')[0]"></a>
+        <template x-for="s in (modal.sa?.social_links||[])">
+          <a :href="s" target="_blank" :class="'sicon '+socialIconClass(s)" :title="s" x-text="socialIconLabel(s)"></a>
+        </template>
+        <template x-if="modal.ai?.has_gmb">
+          <a :href="modal.sa?.gmb_url||'#'" target="_blank" class="sicon gmb" title="Google My Business">G</a>
         </template>
       </div>
     </div>
@@ -371,16 +385,16 @@ tr:hover td{background:rgba(255,255,255,.025)}
               <td>
                 <div class="contact-chips" x-data="{c: parseContacts(row.contact_info)}">
                   <template x-for="em in (c.emails||[]).slice(0,1)" :key="em">
-                    <span class="chip email" :title="em">✉ <span x-text="em"></span></span>
+                    <a :href="'mailto:'+em" class="chip email" :title="em">✉ <span x-text="em"></span></a>
                   </template>
                   <template x-for="ph in (c.phones||[]).slice(0,1)" :key="ph">
-                    <span class="chip phone" :title="ph">📞 <span x-text="ph"></span></span>
+                    <a :href="'tel:'+ph" class="chip phone" :title="ph">📞 <span x-text="ph"></span></a>
                   </template>
                   <template x-for="wa in (c.whatsapp||[]).slice(0,1)" :key="wa">
-                    <span class="chip wa" title="WhatsApp">💬 WA</span>
+                    <a :href="wa" target="_blank" class="chip wa" title="WhatsApp">💬</a>
                   </template>
-                  <template x-if="(c.social||[]).length>0">
-                    <span class="chip social" :title="(c.social||[]).join(', ')">📲 <span x-text="(c.social||[]).length"></span></span>
+                  <template x-for="url in (c.social||[]).slice(0,4)" :key="url">
+                    <a :href="url" target="_blank" :class="'sicon '+socialIconClass(url)" :title="url" x-text="socialIconLabel(url)"></a>
                   </template>
                 </div>
               </td>
@@ -698,6 +712,30 @@ function app() {
       try { return JSON.parse(raw); } catch(e) { return {}; }
     },
 
+    socialIconClass(url) {
+      if(!url) return 'other';
+      const u = url.toLowerCase();
+      if(u.includes('facebook.com') || u.includes('fb.com')) return 'fb';
+      if(u.includes('instagram.com')) return 'ig';
+      if(u.includes('linkedin.com')) return 'li';
+      if(u.includes('twitter.com') || u.includes('x.com')) return 'tw';
+      if(u.includes('tiktok.com')) return 'tt';
+      if(u.includes('youtube.com') || u.includes('youtu.be')) return 'yt';
+      return 'other';
+    },
+
+    socialIconLabel(url) {
+      if(!url) return '?';
+      const u = url.toLowerCase();
+      if(u.includes('facebook.com') || u.includes('fb.com')) return 'f';
+      if(u.includes('instagram.com')) return 'ig';
+      if(u.includes('linkedin.com')) return 'in';
+      if(u.includes('twitter.com') || u.includes('x.com')) return '𝕏';
+      if(u.includes('tiktok.com')) return 'tt';
+      if(u.includes('youtube.com') || u.includes('youtu.be')) return '▶';
+      return '↗';
+    },
+
     parseSignals(raw) {
       if(!raw) return 'No signals';
       try { return JSON.parse(raw).join('\n'); } catch(e) { return raw; }