feat: full-service agency pitch — outreach email + subject, richer Gemini brief

- Prompt now describes complete agency capabilities (everything web-related)
- Concrete pitch examples with business name + specific problem references
- New mandatory output fields: outreach_email (3-4 sentence ready-to-send ES)
  and email_subject (specific subject line)
- HOT/WARM/COLD scoring guide based on site deficiency count
- Modal: pitch box replaced with full outreach email + subject + Copy button
- max_output_tokens raised to 6000

Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>

app/replicate_ai.py

@@ -141,31 +141,57 @@ Profiles found on site: {social_str}
 === WEB SEARCH RESULTS (use to find contacts, verify business identity) ===
 {(search_results or "No results.")[:600]}
 
-=== INSTRUCTIONS ===
-The client sells: web redesign, SEO, hosting migration, SSL renewal,
-security audits, GDPR compliance, accessibility fixes, Google Ads,
-maintenance contracts, AI tools for SMEs, GMB setup, social media management.
+=== WHO WE ARE ===
+We are a full-service digital agency. We handle EVERYTHING web-related for SMEs:
+new website builds, redesigns, landing pages, e-commerce, CMS migrations, speed
+optimisation, mobile responsiveness, SSL/security, SEO (on-page + technical +
+local), Google Ads, Google My Business setup & optimisation, social media
+management (Instagram, Facebook, LinkedIn, TikTok), GDPR compliance, cookie
+banners, accessibility fixes, hosting migrations, email setup, maintenance
+contracts, and AI-powered tools. No job is too small or too large.
 
-RULES — you MUST follow all of these:
-1. A placeholder / minimal / blank site (few words, no images, no CMS) is one of
-   the BEST leads — they need a complete website build + all digital services.
-   Score it lead_quality=HOT or WARM and write an enthusiastic pitch.
-2. pitch_angle is MANDATORY. Never leave it empty. Write 1 punchy Spanish sentence
-   tailored to the business type. Even "Hola, su web necesita una renovación
-   completa — podemos tenerla lista en 2 semanas." is better than nothing.
-3. services_needed must list at LEAST 2 services. For a blank/placeholder site
-   always include "diseño web" and "posicionamiento SEO".
-4. Use the WEB SEARCH RESULTS to find the real phone/email — put the best one
-   in best_contact_value.
-5. Use copyright_year + Last-Modified to estimate site_last_updated.
-6. Keep every string value SHORT (≤ 15 words). Arrays: max 4 items.
-   This keeps the JSON small and avoids truncation.
+=== ASSESSMENT RULES ===
+Look at EVERY aspect of the site — quality, age, CMS, performance, SEO, GDPR,
+social presence, GMB, contacts, hosting — and identify ALL the problems AND
+opportunities. Then build the pitch around the most compelling angle for THIS
+specific business.
+
+Lead scoring guide:
+• HOT  — blank/placeholder site, or ≥3 serious issues (expired SSL, no SEO,
+         no mobile, lorem ipsum, non-EU hosting, no GDPR, no social, site >3 yrs old)
+• WARM — functional but clearly outdated or missing 1-2 key services
+• COLD — modern, well-maintained site with few obvious gaps
+
+MANDATORY for EVERY assessment — no exceptions:
+1. pitch_angle: A single, compelling cold-outreach sentence in Spanish, personalised
+   to this specific business name/type and its biggest weakness. Reference the actual
+   problem. Examples of good pitches:
+   - "Hola Salom Manacor, su web lleva sin actualizarse desde 2019 — en 3 semanas
+     le entregamos una nueva web con ficha en Google, redes sociales y posicionamiento
+     incluidos."
+   - "Detectamos que la web de [Negocio] no aparece en Google Maps ni tiene perfil
+     en Instagram — podemos solucionarlo esta semana."
+   - "Su certificado SSL vence en 12 días y su web no tiene aviso de cookies legal —
+     evite multas y pérdida de visitas con nuestro plan de mantenimiento."
+2. outreach_email: A 3-4 sentence ready-to-send email in Spanish. First sentence
+   names the business and the most urgent problem. Second sentence explains the
+   impact (losing clients, Google ranking, legal risk). Third sentence introduces us
+   as the solution. Close with a call to action (llamada de 15 min, presupuesto
+   gratuito). Sign off: "Un saludo, [Agencia Digital]".
+3. email_subject: A short, specific Spanish email subject line referencing the
+   business name and main issue (e.g. "Web de Salom Manacor — propuesta de mejora").
+4. services_needed: At least 2 specific services from our catalogue.
+5. Use WEB SEARCH RESULTS to find real phone/email for best_contact_value.
+6. Use copyright_year + Last-Modified to estimate site_last_updated.
+7. Keep all string values concise (≤ 20 words each). Arrays: max 4 items.
 
 Respond ONLY with valid JSON, no markdown fences, no text outside the JSON:
 {{
   "lead_quality": "HOT|WARM|COLD",
-  "lead_reasoning": "1-2 sentences why",
-  "pitch_angle": "1 punchy cold-outreach sentence in Spanish — NEVER empty",
+  "lead_reasoning": "1-2 sentences",
+  "pitch_angle": "1 punchy sentence in Spanish referencing the specific business problem",
+  "outreach_email": "ready-to-send 3-4 sentence email in Spanish",
+  "email_subject": "specific Spanish subject line",
   "services_needed": ["service1","service2"],
   "best_contact_channel": "email|phone|whatsapp|social|web_form|unknown",
   "best_contact_value": "real email/phone from page or search results",
@@ -239,7 +265,7 @@ async def assess_domain(analysis: dict) -> dict:
                 "top_p":   0.9,
                 "temperature": 0.2,
                 "thinking_level": "low",
-                "max_output_tokens": 4096,
+                "max_output_tokens": 6000,
             }
         }
         try:

app/static/index.html

@@ -237,10 +237,16 @@ tr:hover td{background:rgba(255,255,255,.025)}
       </div>
     </div>
 
-    <!-- Pitch -->
+    <!-- Outreach email -->
     <div style="background:#6c63ff15;border:1px solid #6c63ff33;border-radius:6px;padding:10px;margin:8px 0">
-      <div style="font-size:10px;color:var(--muted);text-transform:uppercase;margin-bottom:4px">Cold Pitch (ES)</div>
-      <div style="font-size:13px;font-style:italic;color:var(--accent2)" x-text="modal.ai.pitch_angle||'—'"></div>
+      <div style="display:flex;justify-content:space-between;align-items:center;margin-bottom:6px">
+        <div style="font-size:10px;color:var(--muted);text-transform:uppercase">Outreach Email (ES)</div>
+        <button class="btn bg sm" @click="copyEmail()" style="font-size:10px;padding:2px 8px">📋 Copy</button>
+      </div>
+      <div x-show="modal.ai.email_subject" style="font-size:11px;color:var(--muted);margin-bottom:4px">
+        <b>Subject:</b> <span x-text="modal.ai.email_subject"></span>
+      </div>
+      <div style="font-size:12px;font-style:italic;color:var(--accent2);line-height:1.5;white-space:pre-wrap" x-text="modal.ai.outreach_email || modal.ai.pitch_angle || '—'"></div>
     </div>
 
     <!-- Accessibility issues -->
@@ -657,6 +663,15 @@ function app() {
     },
 
     async restartAiWorker() { await fetch('/api/ai/worker/restart',{method:'POST'}); this.notify('AI worker restarted','info'); await this.loadAiStatus(); },
+    copyEmail() {
+      const subj = this.modal.ai.email_subject ? `Subject: ${this.modal.ai.email_subject}\n\n` : '';
+      const body = this.modal.ai.outreach_email || this.modal.ai.pitch_angle || '';
+      navigator.clipboard.writeText(subj + body).then(
+        () => this.notify('Email copied to clipboard', 'success'),
+        () => this.notify('Copy failed — select text manually', 'error'),
+      );
+    },
+
     async resetAiStuck() { const r=await fetch('/api/ai/reset',{method:'POST'}); const d=await r.json(); this.notify(`Reset ${d.reset} stuck jobs → pending`,'success'); await this.loadAiStatus(); },
     async startEnrich()  { await fetch('/api/enrich/resume',{method:'POST'}); this.notify('Worker started','success'); await this.loadQueue(); },
     async pauseEnrich()  { await fetch('/api/enrich/pause',{method:'POST'}); this.notify('Worker paused','success'); await this.loadQueue(); },