diff --git a/admin/class-informatiq-sp-admin.php b/admin/class-informatiq-sp-admin.php
index 5ba71f45..005777de 100644
--- a/admin/class-informatiq-sp-admin.php
+++ b/admin/class-informatiq-sp-admin.php
@@ -922,11 +922,23 @@ class Informatiq_SP_Admin {
 				);
 			}
 
-			// Sort by potential gain (highest first).
+			// Sort by predicted conversion change (highest first), products without data last.
 			usort( $comparison, function( $a, $b ) {
-				$gain_a = $a['potential_gain'] ?? 0;
-				$gain_b = $b['potential_gain'] ?? 0;
-				return $gain_b <=> $gain_a;
+				// Products without insight data go to the end.
+				if ( ! $a['has_insight'] && $b['has_insight'] ) {
+					return 1;
+				}
+				if ( $a['has_insight'] && ! $b['has_insight'] ) {
+					return -1;
+				}
+				if ( ! $a['has_insight'] && ! $b['has_insight'] ) {
+					return 0;
+				}
+
+				// Sort by predicted conversion change (highest first).
+				$conv_a = $a['predicted_conversions_change'] ?? -999;
+				$conv_b = $b['predicted_conversions_change'] ?? -999;
+				return $conv_b <=> $conv_a;
 			} );
 
 			wp_send_json_success( array(