diff --git a/admin/class-informatiq-sp-admin.php b/admin/class-informatiq-sp-admin.php
index 112e2a66..b414787d 100644
--- a/admin/class-informatiq-sp-admin.php
+++ b/admin/class-informatiq-sp-admin.php
@@ -883,11 +883,18 @@ class Informatiq_SP_Admin {
 				}
 
 				// Get local price (sale price priority, then regular).
+				// Always calculate tax-inclusive price for comparison with Google (which is always tax-inclusive).
 				$sale_price    = $product->get_sale_price();
 				$regular_price = $product->get_regular_price();
-				$local_price   = ! empty( $sale_price ) ? $sale_price : $regular_price;
+				$base_price    = ! empty( $sale_price ) ? $sale_price : $regular_price;
 				$price_type    = ! empty( $sale_price ) ? 'sale' : 'regular';
 
+				// Get price including tax for fair comparison with Google.
+				$local_price = null;
+				if ( $base_price ) {
+					$local_price = wc_get_price_including_tax( $product, array( 'price' => $base_price ) );
+				}
+
 				// Try to find matching Google product.
 				$google_product = null;
 				$match_type     = '';