diff --git a/admin/class-informatiq-sp-admin.php b/admin/class-informatiq-sp-admin.php
index 48af8d62..a0d12219 100644
--- a/admin/class-informatiq-sp-admin.php
+++ b/admin/class-informatiq-sp-admin.php
@@ -886,8 +886,14 @@ class Informatiq_SP_Admin {
 
 				// Get brand and cost from post meta.
 				$brand = get_post_meta( $product_id, '_brand', true );
-				$cost  = get_post_meta( $product_id, '_cost', true );
-				$cost  = ( $cost !== '' && $cost !== false ) ? round( (float) $cost, 2 ) : null;
+				$cost_raw = get_post_meta( $product_id, '_cost', true );
+
+				// Convert cost to tax-inclusive to match other prices.
+				$cost = null;
+				if ( $cost_raw !== '' && $cost_raw !== false ) {
+					$cost = wc_get_price_including_tax( $product, array( 'price' => (float) $cost_raw ) );
+					$cost = round( $cost, 2 );
+				}
 
 				// Get local price (tax-inclusive for comparison with Google).
 				$sale_price    = $product->get_sale_price();