diff --git a/admin/class-informatiq-sp-admin.php b/admin/class-informatiq-sp-admin.php
index 2640bcf5..9636a6d9 100644
--- a/admin/class-informatiq-sp-admin.php
+++ b/admin/class-informatiq-sp-admin.php
@@ -620,8 +620,10 @@ class Informatiq_SP_Admin {
 						<thead>
 							<tr>
 								<th style="width: 30px;"><input type="checkbox" id="informatiq-sp-select-all-header"></th>
+								<th><?php esc_html_e( 'Brand', 'informatiq-smart-pricing' ); ?></th>
 								<th><?php esc_html_e( 'SKU', 'informatiq-smart-pricing' ); ?></th>
 								<th><?php esc_html_e( 'Product', 'informatiq-smart-pricing' ); ?></th>
+								<th><?php esc_html_e( 'Cost', 'informatiq-smart-pricing' ); ?></th>
 								<th><?php esc_html_e( 'Your Price', 'informatiq-smart-pricing' ); ?></th>
 								<th><?php esc_html_e( 'Suggested', 'informatiq-smart-pricing' ); ?></th>
 								<th title="<?php esc_attr_e( 'Percentage difference from your price', 'informatiq-smart-pricing' ); ?>">
@@ -882,6 +884,11 @@ class Informatiq_SP_Admin {
 
 				$product_id = $product->get_id();
 
+				// Get brand and cost from meta.
+				$brand = $product->get_meta( '_brand', true );
+				$cost  = $product->get_meta( '_cost', true );
+				$cost  = $cost !== '' ? round( (float) $cost, 4 ) : null;
+
 				// Get local price (tax-inclusive for comparison with Google).
 				$sale_price    = $product->get_sale_price();
 				$regular_price = $product->get_regular_price();
@@ -913,8 +920,10 @@ class Informatiq_SP_Admin {
 
 				$comparison[] = array(
 					'id'                          => $product_id,
+					'brand'                       => $brand ?: '',
 					'name'                        => $product->get_name(),
 					'sku'                         => $sku,
+					'cost'                        => $cost,
 					'local_price'                 => $local_price_incl_tax ? round( $local_price_incl_tax, 2 ) : null,
 					'price_type'                  => $price_type,
 					'google_price'                => $insight['google_price'] ?? null,
diff --git a/assets/js/admin.js b/assets/js/admin.js
index 64b7ce59..c39bc79f 100644
--- a/assets/js/admin.js
+++ b/assets/js/admin.js
@@ -300,7 +300,7 @@
 			// Render table rows
 			var html = '';
 			if (pageProducts.length === 0) {
-				html = '<tr><td colspan="10">No products found.</td></tr>';
+				html = '<tr><td colspan="12">No products found.</td></tr>';
 			} else {
 				pageProducts.forEach(function(product) {
 					var localPrice = product.local_price ? data.currency + parseFloat(product.local_price).toFixed(2) : '-';
@@ -346,10 +346,14 @@
 						? '<button type="button" class="button button-small informatiq-sp-update-single" data-product-id="' + product.id + '" data-new-price="' + product.suggested_price + '">Update</button>'
 						: (product.has_insight ? '<span style="color:#888;">No suggestion</span>' : '-');
 
+					var costPrice = product.cost !== null ? data.currency + parseFloat(product.cost).toFixed(2) : '-';
+
 					html += '<tr>';
 					html += '<td>' + checkbox + '</td>';
+					html += '<td>' + (product.brand || '-') + '</td>';
 					html += '<td><code style="font-size: 11px;">' + product.sku + '</code></td>';
 					html += '<td><a href="post.php?post=' + product.id + '&action=edit">' + self.truncate(product.name, 35) + '</a></td>';
+					html += '<td>' + costPrice + '</td>';
 					html += '<td>' + localPrice + priceLabel + '</td>';
 					html += '<td>' + suggestedPrice + '</td>';
 					html += '<td style="' + percentDiffStyle + '">' + percentDiffHtml + '</td>';