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software-income-playbooks/playbooks/company-research-briefing-service.md

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Company Research Briefing Service

One-Line Summary

A research workflow that turns scattered public company data into usable sales, recruiting, or strategy briefs.

Customer

  • Primary buyer: B2B agencies, consultants, recruiters
  • User: account strategists, founders, recruiters

Pain Point

Researching target companies is repetitive, slow, and inconsistent, especially when teams need briefings before sales calls, recruitment, or strategy work.

Product Idea

Generate short company briefings that combine traffic context, search visibility, public hiring data, and role or leadership clues.

Best APIs To Use

Why This Is A Good Business

  • High perceived value for agencies and consultants
  • Easy to sell as a service before packaging software
  • Can evolve into reusable internal tooling

MVP Feature List

  • Company URL or name intake
  • Pull traffic and SEO context
  • Pull relevant profile context
  • Output a one-page briefing

Monetization Model

  • Per-brief fee
  • Monthly research retainer
  • Internal team subscription

Pricing Ideas

  • Per brief: $50 to $200
  • Team retainer: $500 to $3,000/month
  • Self-serve SaaS: $79 to $249/month

Build Difficulty

Low to medium

Time To First Version

3 to 7 days

Go-To-Market Approach

  • Sell to agencies that already need pre-call research
  • Package five briefings as an easy entry offer
  • Use manual delivery to discover what sections matter most

Risks / Caveats

  • The output must be concise enough to be used
  • Without a strong template, research products can feel generic

Best Fit For

Productized service / internal tool / SaaS