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Adds Carnival, Lumen, Hum, and Cobalt to the catalogue (now 20 themes), each with its own tokens block, hero archetype, landing copy, and spec doc. Introduces Custom as a first-class route: when a brief carries real creative intent, Hallmark designs the whole page from first principles — palette, type, and structure — rather than recolouring a catalogue theme. Ships five worked custom examples and a README section. Rewrites the per-theme landing copy and reconciles every catalogue count across the site and the skill (20 themes · 21 macrostructures · 50 component archetypes · 70 slop-test gates). Drops the last competitor references from the CSS comments, fixes the genre rosters, and ignores the local example explorations so only the featured builds ship.