The published install command in the README — npx skills add nutlope/hallmark — was failing for users because the skills CLI looks for SKILL.md at the repo root, not at skill/SKILL.md where Hallmark kept it. The clone succeeded but the CLI reported "No skills found." Manual cp was the only working install path. Flattened the layout: - skill/SKILL.md → SKILL.md - skill/references/ → references/ - (skill/ directory removed; was empty after moves) git mv preserved rename history for all 76+ files (SKILL.md + 28 reference files + 21 macrostructures + 46 components + 7 verb/genre subfolders). Updated every cross-reference (36 occurrences across 9 files): - README.md — 4 links (SKILL.md + references/ + the install snippet still reads the same) - ROADMAP.md — 4 links to reference files - package.json — "files" field + "skill" entry/references paths - site/js/main.js — 3 source comments - references/design-md.md — one broken link (was pointing skill/references/export-formats.md from inside references/ — now just export-formats.md as a sibling) - site/_tests/verbs/study/notes.md, diagnosis.md and verbs/audit/audit-report.md, custom/README.md — test-artifact relative paths shortened by one segment (e.g. ../../../skill/SKILL.md → ../../../SKILL.md) No skill content changes. After this lands, 'npx skills add nutlope/hallmark' should clone + install correctly without any manual cp fallback.
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08 · Photographic
A single huge image dominates each fold. Text is small annotation, not headline. The design says look before it says read.
- Heading: small caption near a corner of the image; never centered display.
- Body: full-bleed image bands alternating with narrow text bands.
- Divider: the image edge IS the divider; no rules.
- Button: typographic link tucked under the caption.
- Image: the whole point — full-bleed, edge to edge, often a single photo per fold.
- Reveal: no spatial motion; let the photographs do the work.
Reach for it for fashion, hospitality, photography portfolios, lifestyle e-commerce, any brand whose product is a feeling.
Avoid without real photography. AI-generated stock undoes the macrostructure.
Reference: Aimé Leon Dore, Mr Porter editorial, Stüssy lookbooks.
Sample opening lines (imitate the specificity — captions for photographs are dates, places, plate numbers — not marketing):
"Plate 47 · scored before the proof." — Maple Street Bread (test 03) — a number, a moment in the process "Spring, 2026." — Atelier-style — two words, full stop "From the working archive." — gives the photograph provenance without explaining it
<section class="photo-fold">
<img class="bleed" src="hero.jpg" />
<p class="caption">Spring, 2026.</p>
</section>
<section class="text-fold">
<p class="lede">…</p>
</section>
<section class="photo-fold">…</section>