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hallmark/references/macrostructures/07-manifesto.md
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Youssef aedca8cb03 Refactor · move SKILL.md + references/ to repo root so 'npx skills add nutlope/hallmark' works
The published install command in the README — npx skills add nutlope/hallmark — was failing for users because the skills CLI looks for SKILL.md at the repo root, not at skill/SKILL.md where Hallmark kept it. The clone succeeded but the CLI reported "No skills found." Manual cp was the only working install path.

Flattened the layout:
- skill/SKILL.md            → SKILL.md
- skill/references/         → references/
- (skill/ directory removed; was empty after moves)

git mv preserved rename history for all 76+ files (SKILL.md + 28 reference files + 21 macrostructures + 46 components + 7 verb/genre subfolders).

Updated every cross-reference (36 occurrences across 9 files):
- README.md — 4 links (SKILL.md + references/ + the install snippet still reads the same)
- ROADMAP.md — 4 links to reference files
- package.json — "files" field + "skill" entry/references paths
- site/js/main.js — 3 source comments
- references/design-md.md — one broken link (was pointing skill/references/export-formats.md from inside references/ — now just export-formats.md as a sibling)
- site/_tests/verbs/study/notes.md, diagnosis.md and verbs/audit/audit-report.md, custom/README.md — test-artifact relative paths shortened by one segment (e.g. ../../../skill/SKILL.md → ../../../SKILL.md)

No skill content changes. After this lands, 'npx skills add nutlope/hallmark' should clone + install correctly without any manual cp fallback.
2026-05-19 12:12:45 +01:00

1.7 KiB

07 · Manifesto

Polemical large type. Declaration energy. The page tells the reader what to believe before it tells them what to buy. Often political-poster aesthetic.

  • Heading: all-caps display tilted slightly (-2° to -4°), or stacked colour-block highlights on the verb.
  • Body: short paragraphs each holding one assertion, large enough to read across the room.
  • Divider: bleed-colour blocks between sections; no hairlines.
  • Button: oversized solid block, accent colour, set far below the fold.
  • Image: none, or a single high-contrast B&W photograph used as a section bleed.
  • Reveal: horizontal sweep on section entry.

Reach for it for brand repositioning announcements, mission-led indie products, design-studio beliefs pages.

Avoid for transactional pages. Manifesto sells agreement, not action.

Reference: Linear's positioning pages, agency rebrand sites, political campaign landing pages.

Sample opening lines (imitate the specificity — manifestos commit, they don't hedge):

"WE ARE A STUDIO. WE ARE NOT A PLATFORM." — Meridian (test 04) — defines by refusal, all caps, a single accent word "We design products that last twelve years. We do not design products that need replacing every two." — concrete number, paired declaration "Lightness above weightiness, elevate everyone you encounter." — craigmod.com — one-line principle, no explanation needed

<section class="manifesto bleed-ink">
  <h1 class="caps display-xxl">WE BELIEVE <em class="block-accent">DESIGN</em> IS SLOW.</h1>
</section>
<section class="bleed-paper">
  <p class="claim">It costs less than the rework you'll do without it.</p>
</section>