Files
hallmark/references/macrostructures/17-type-specimen.md
Youssef aedca8cb03 Refactor · move SKILL.md + references/ to repo root so 'npx skills add nutlope/hallmark' works
The published install command in the README — npx skills add nutlope/hallmark — was failing for users because the skills CLI looks for SKILL.md at the repo root, not at skill/SKILL.md where Hallmark kept it. The clone succeeded but the CLI reported "No skills found." Manual cp was the only working install path.

Flattened the layout:
- skill/SKILL.md            → SKILL.md
- skill/references/         → references/
- (skill/ directory removed; was empty after moves)

git mv preserved rename history for all 76+ files (SKILL.md + 28 reference files + 21 macrostructures + 46 components + 7 verb/genre subfolders).

Updated every cross-reference (36 occurrences across 9 files):
- README.md — 4 links (SKILL.md + references/ + the install snippet still reads the same)
- ROADMAP.md — 4 links to reference files
- package.json — "files" field + "skill" entry/references paths
- site/js/main.js — 3 source comments
- references/design-md.md — one broken link (was pointing skill/references/export-formats.md from inside references/ — now just export-formats.md as a sibling)
- site/_tests/verbs/study/notes.md, diagnosis.md and verbs/audit/audit-report.md, custom/README.md — test-artifact relative paths shortened by one segment (e.g. ../../../skill/SKILL.md → ../../../SKILL.md)

No skill content changes. After this lands, 'npx skills add nutlope/hallmark' should clone + install correctly without any manual cp fallback.
2026-05-19 12:12:45 +01:00

1.2 KiB

17 · Type Specimen

The typeface IS the design. Foundry homepage or design-system marketing where a custom typeface is the brand's proof.

  • Heading: the typeface set at multiple sizes, demonstrating what it does.
  • Body: progressive demonstration — display size, body size, italic, language coverage, OpenType features.
  • Divider: centred caption labels between specimens.
  • Button: outlined "Buy" or "Use it" at the foot.
  • Image: none — typography is the imagery.
  • Reveal: type-unmask on first paint of each specimen block.

Reach for it for type foundries, design systems where a custom face is the differentiator, font product pages.

Avoid when the brand uses an off-the-shelf face. Type Specimen needs something distinctive to celebrate.

Reference: Klim Type Foundry, Pangram Pangram, Geist Pixel announcement pages.

Sample opening lines (imitate the specificity — Type Specimen openings are foundry-voice: name the typeface, the weights, the use):

"Reckless Display, set in 96 pt." — names the face and the size, nothing else "Eight weights. Three optical sizes. One good italic." — counts the system in three short phrases "A type system for editorial." — refusal of the verb, single noun phrase