Files
hallmark/references/macrostructures/15-split-studio.md
Youssef aedca8cb03 Refactor · move SKILL.md + references/ to repo root so 'npx skills add nutlope/hallmark' works
The published install command in the README — npx skills add nutlope/hallmark — was failing for users because the skills CLI looks for SKILL.md at the repo root, not at skill/SKILL.md where Hallmark kept it. The clone succeeded but the CLI reported "No skills found." Manual cp was the only working install path.

Flattened the layout:
- skill/SKILL.md            → SKILL.md
- skill/references/         → references/
- (skill/ directory removed; was empty after moves)

git mv preserved rename history for all 76+ files (SKILL.md + 28 reference files + 21 macrostructures + 46 components + 7 verb/genre subfolders).

Updated every cross-reference (36 occurrences across 9 files):
- README.md — 4 links (SKILL.md + references/ + the install snippet still reads the same)
- ROADMAP.md — 4 links to reference files
- package.json — "files" field + "skill" entry/references paths
- site/js/main.js — 3 source comments
- references/design-md.md — one broken link (was pointing skill/references/export-formats.md from inside references/ — now just export-formats.md as a sibling)
- site/_tests/verbs/study/notes.md, diagnosis.md and verbs/audit/audit-report.md, custom/README.md — test-artifact relative paths shortened by one segment (e.g. ../../../skill/SKILL.md → ../../../SKILL.md)

No skill content changes. After this lands, 'npx skills add nutlope/hallmark' should clone + install correctly without any manual cp fallback.
2026-05-19 12:12:45 +01:00

1.3 KiB

15 · Split Studio

Diptych. Every major content block divides the screen — text on one side, proof on the other. The pairing alternates direction down the page.

  • Heading: half-screen wide; the other half holds a screenshot or a quote.
  • Body: alternating left-text/right-image and right-text/left-image modules.
  • Divider: a clear gutter between halves; no rules.
  • Button: outlined chip below the text half.
  • Image: anchored to the opposite half from the text in each row.
  • Reveal: opposite halves cross-fade in slightly staggered.

Reach for it for SaaS feature pages, dev tools that pair explanation with code, anything where every claim wants a visual proof.

Avoid for narrative or photographic brands. Split halves the attention; some pages need single focus.

Reference: Vercel feature pages, Stripe Sessions program pages, many dev-tool homepages.

Sample opening lines (imitate the specificity — Split Studio openings pair a positioning statement with a proof column):

"A studio for what's next." — italic display + selected-work column on the right "Print discipline, on screen." — Hallmark Newsprint — two-phrase headline, masthead-style "We design and build distinctive products for ambitious teams." — names the verb (design and build), names the audience