Files
hallmark/references/macrostructures/10-specimen.md
Youssef aedca8cb03 Refactor · move SKILL.md + references/ to repo root so 'npx skills add nutlope/hallmark' works
The published install command in the README — npx skills add nutlope/hallmark — was failing for users because the skills CLI looks for SKILL.md at the repo root, not at skill/SKILL.md where Hallmark kept it. The clone succeeded but the CLI reported "No skills found." Manual cp was the only working install path.

Flattened the layout:
- skill/SKILL.md            → SKILL.md
- skill/references/         → references/
- (skill/ directory removed; was empty after moves)

git mv preserved rename history for all 76+ files (SKILL.md + 28 reference files + 21 macrostructures + 46 components + 7 verb/genre subfolders).

Updated every cross-reference (36 occurrences across 9 files):
- README.md — 4 links (SKILL.md + references/ + the install snippet still reads the same)
- ROADMAP.md — 4 links to reference files
- package.json — "files" field + "skill" entry/references paths
- site/js/main.js — 3 source comments
- references/design-md.md — one broken link (was pointing skill/references/export-formats.md from inside references/ — now just export-formats.md as a sibling)
- site/_tests/verbs/study/notes.md, diagnosis.md and verbs/audit/audit-report.md, custom/README.md — test-artifact relative paths shortened by one segment (e.g. ../../../skill/SKILL.md → ../../../SKILL.md)

No skill content changes. After this lands, 'npx skills add nutlope/hallmark' should clone + install correctly without any manual cp fallback.
2026-05-19 12:12:45 +01:00

1.6 KiB

10 · Specimen (no longer the default)

Numbered left-margin labels, huge serif display, asymmetric column spans, hairline rules, typographic-only CTA, generous whitespace. Editorial / type-foundry energy.

  • Heading: left-margin number + label (01 — HELLO.) beside a large serif phrase.
  • Body: asymmetric spans — narrow label column / wide content column.
  • Divider: hairline rules between sections.
  • Button: typographic link with arrow ("Open your studio →"); no box, no fill.
  • Image: none, or a hand-drawn SVG accent in the wide left margin.
  • Reveal: fade-up stagger on first load.

Reach for it ONLY when the brief is explicitly editorial, type-foundry, journal, or "specimen sheet". Otherwise pick something else.

Banned as a default. If the brief is vague and you've defaulted here, restart.

Reference: type foundry homepages (Klim, Pangram Pangram, Production Type), some editorial portfolios.

Sample opening lines (imitate the specificity — Specimen openings are foundry-voice, treating type as material culture):

"A thing well made." — klim.co.nz — refusal of the verb, treats design as material "Type, set with care." — Hallmark Specimen — three words, a colon implied "Creative direction, design and type for culture since 2003." — apracticeforeverydaylife.com — date-anchored, names verticals

<header class="specimen">
  <p class="num-label">01 — HELLO.</p>
  <h1 class="serif-xxl">A quiet <em>instrument.</em></h1>
  <p class="lede narrow">…</p>
  <a class="link">Open your studio →</a>
</header>