+ 04⁄Anti-patterns +
++ Slop, by name. +
+
+ Five tells the LLM reaches for by default. The Hallmark fix beside each. hallmark audit flags every one of these on existing code.
+
-
+
+
-
+
01
+++The purple-gradient hero.
+A hero with a background gradient from purple to blue or purple to pink, white centred text. The single most-recognised AI aesthetic.
+++Hallmark
+Pick a single anchor hue. One accent. No gradient backgrounds on heroes. If you want warmth, tint the neutrals.
+
+
+ -
+
02
+++Inter as display.
+Inter (or Roboto, or Open Sans) used as both display and body, no pairing face. A one-font page is a template page.
+++Hallmark
+Pair a distinctive display face with a refined body. Two faces minimum, never the same family doing both jobs.
+
+
+ -
+
03
+++Centred everything.
+Headline centred, body centred, button centred, section after section of centred columns. Symmetry as default.
+++Hallmark
+Bias the layout. Wide left margin, narrow right — or the reverse. Breaking symmetry once is enough to register intent.
+
+
+ -
+
04
+++The icon-tile feature card.
+Rounded rectangle, icon in a coloured square top-left, two-line heading, three-line copy, optional "Learn more →". The universal template.
+++Hallmark
+If you need feature cards, let them be asymmetric — vary sizes, vary alignments, pull the icon inline. Or drop the icon and lead with type.
+
+
+ -
+
05
+++The AI nav.
+Wordmark hard-left, four inline links centred, CTA button hard-right, sticky on scroll, hairline border-bottom. The shape every LLM ships.
+++Hallmark
+Pick a nav archetype that matches the page's genre — newspaper masthead, terminal command bar, edge-aligned minimal. The nav should tell you what kind of site you're on.
+
+
+
04⁄Without / with @@ -695,7 +818,13 @@ -