diff --git a/README.md b/README.md
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--- a/README.md
+++ b/README.md
@@ -27,31 +27,43 @@ Hallmark picks a macrostructure for the brief, dresses it in one of twenty theme
 
 ## Different briefs, different shapes
 
-Each generated by exercising the skill on a different brief. The skill picks differently every time. No two share a macrostructure or theme.
+Each generated from a different brief. The skill picks the theme, structure, and craft to fit each one, not from a template.
 
 <table>
   <tr>
-    <td width="25%"><a href="https://www.usehallmark.com/examples/tally/"><img src="docs/screenshots/hero-tally.jpg" alt="Tally SaaS product page hero" /></a></td>
-    <td width="25%"><a href="https://www.usehallmark.com/examples/wayfare/"><img src="docs/screenshots/hero-wayfare.jpg" alt="Wayfare travel booking hero" /></a></td>
-    <td width="25%"><a href="https://www.usehallmark.com/_tests/09-slow-pour/"><img src="docs/screenshots/hero-slow-pour.jpg" alt="Slow Pour coffee subscription hero" /></a></td>
-    <td width="25%"><a href="https://www.usehallmark.com/examples/bananastudio/"><img src="docs/screenshots/hero-bananastudio.jpg" alt="BananaStudio creative studio hero" /></a></td>
+    <td width="25%"><a href="https://www.usehallmark.com/examples/hum-07/"><img src="docs/screenshots/hero-hum-07.jpg" alt="Bubble guided sourdough app hero" /></a></td>
+    <td width="25%"><a href="https://www.usehallmark.com/examples/cobalt-01/"><img src="docs/screenshots/hero-cobalt-01.jpg" alt="Distil content-extraction API hero" /></a></td>
+    <td width="25%"><a href="https://www.usehallmark.com/examples/carnival-01/"><img src="docs/screenshots/hero-carnival-01.jpg" alt="Cold Snap record-label EP hero" /></a></td>
+    <td width="25%"><a href="https://www.usehallmark.com/examples/lumen-01/"><img src="docs/screenshots/hero-lumen-01.jpg" alt="Cinder AI reasoning tool hero" /></a></td>
+  </tr>
+  <tr>
+    <td><b>Bubble</b><br/><sub>Sourdough app · Hum</sub></td>
+    <td><b>Distil</b><br/><sub>Extraction API · Cobalt</sub></td>
+    <td><b>Cold Snap</b><br/><sub>Record label · Carnival</sub></td>
+    <td><b>Cinder</b><br/><sub>AI tool · Lumen</sub></td>
+  </tr>
+  <tr>
+    <td><a href="https://www.usehallmark.com/examples/custom-04/"><img src="docs/screenshots/hero-custom-04.jpg" alt="Mend Assembly repair-cafe manifesto hero" /></a></td>
+    <td><a href="https://www.usehallmark.com/examples/garden-01/"><img src="docs/screenshots/hero-garden-01.jpg" alt="Hollowback Apiary honey farm hero" /></a></td>
+    <td><a href="https://www.usehallmark.com/examples/riso-01/"><img src="docs/screenshots/hero-riso-01.jpg" alt="Off-Register risograph print fair hero" /></a></td>
+    <td><a href="https://www.usehallmark.com/examples/press-01/"><img src="docs/screenshots/hero-press-01.jpg" alt="Press Quaternary type studio hero" /></a></td>
+  </tr>
+  <tr>
+    <td><b>Mend Assembly</b><br/><sub>Repair café · Custom</sub></td>
+    <td><b>Hollowback Apiary</b><br/><sub>Honey farm · Garden</sub></td>
+    <td><b>Off-Register</b><br/><sub>Print fair · Riso</sub></td>
+    <td><b>Press Quaternary</b><br/><sub>Type studio · Custom</sub></td>
+  </tr>
+  <tr>
+    <td><a href="https://www.usehallmark.com/examples/tally/"><img src="docs/screenshots/hero-tally.jpg" alt="Tally SaaS product page hero" /></a></td>
+    <td><a href="https://www.usehallmark.com/examples/wayfare/"><img src="docs/screenshots/hero-wayfare.jpg" alt="Wayfare travel booking hero" /></a></td>
+    <td><a href="https://www.usehallmark.com/examples/najm/"><img src="docs/screenshots/hero-najm.jpg" alt="NAJM Moroccan fashion brand hero" /></a></td>
+    <td><a href="https://www.usehallmark.com/examples/hyperlane/"><img src="docs/screenshots/hero-hyperlane.jpg" alt="Hyperlane developer infrastructure hero" /></a></td>
   </tr>
   <tr>
     <td><b>Tally</b><br/><sub>SaaS · modern-minimal</sub></td>
     <td><b>Wayfare</b><br/><sub>Travel · atmospheric</sub></td>
-    <td><b>Slow Pour</b><br/><sub>Coffee subscription</sub></td>
-    <td><b>BananaStudio</b><br/><sub>Studio · playful</sub></td>
-  </tr>
-  <tr>
-    <td><a href="https://www.usehallmark.com/_tests/06-anya-portfolio/"><img src="docs/screenshots/hero-anya.jpg" alt="Anya Reis personal site hero" /></a></td>
-    <td><a href="https://www.usehallmark.com/examples/najm/"><img src="docs/screenshots/hero-najm.jpg" alt="NAJM Moroccan fashion brand hero" /></a></td>
-    <td><a href="https://www.usehallmark.com/_tests/11-soroe-ceramics/"><img src="docs/screenshots/hero-soroe.jpg" alt="Søroe ceramics studio hero" /></a></td>
-    <td><a href="https://www.usehallmark.com/examples/hyperlane/"><img src="docs/screenshots/hero-hyperlane.jpg" alt="Hyperlane developer infrastructure hero" /></a></td>
-  </tr>
-  <tr>
-    <td><b>Anya Reis</b><br/><sub>Personal site</sub></td>
     <td><b>NAJM</b><br/><sub>Fashion brand</sub></td>
-    <td><b>Søroe</b><br/><sub>Ceramics studio</sub></td>
     <td><b>Hyperlane</b><br/><sub>Dev infrastructure</sub></td>
   </tr>
 </table>
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diff --git a/site/OG-hallmark.png b/site/OG-hallmark.png
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diff --git a/site/index.html b/site/index.html
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--- a/site/index.html
+++ b/site/index.html
@@ -19,7 +19,7 @@
   <meta property="og:image:secure_url" content="https://www.usehallmark.com/OG-hallmark.png" />
   <meta property="og:image:type" content="image/png" />
   <meta property="og:image:width" content="2400" />
-  <meta property="og:image:height" content="1356" />
+  <meta property="og:image:height" content="1260" />
   <meta property="og:image:alt" content="Hallmark — A design skill that refuses to look AI-generated" />
   <meta name="twitter:card" content="summary_large_image" />
   <meta name="twitter:title" content="Hallmark — A design skill that refuses to look AI-generated" />