diff --git a/apps/web/index.html b/apps/web/index.html
index 9852db5d..82cc0ea5 100644
--- a/apps/web/index.html
+++ b/apps/web/index.html
@@ -3,12 +3,12 @@
   <head>
     <meta charset="UTF-8" />
     <meta name="viewport" content="width=device-width, initial-scale=1.0" />
-    <title>ashim</title>
+    <title>SnapOtter</title>
     <meta name="description" content="Open-source, self-hosted image processing platform" />
     <meta name="theme-color" content="#3b82f6" />
     <link rel="icon" type="image/svg+xml" href="/favicon.svg" />
     <link rel="manifest" href="/manifest.json" />
-    <meta property="og:title" content="ashim" />
+    <meta property="og:title" content="SnapOtter" />
     <meta property="og:description" content="Open-source, self-hosted image processing platform" />
     <meta property="og:type" content="website" />
     <meta property="og:image" content="/og-image.png" />
diff --git a/apps/web/public/manifest.json b/apps/web/public/manifest.json
index 35ffeb30..519dd16a 100644
--- a/apps/web/public/manifest.json
+++ b/apps/web/public/manifest.json
@@ -1,6 +1,6 @@
 {
-  "name": "ashim",
-  "short_name": "ashim",
+  "name": "SnapOtter",
+  "short_name": "SnapOtter",
   "icons": [
     { "src": "/logo-192.png", "sizes": "192x192", "type": "image/png" },
     { "src": "/logo-512.png", "sizes": "512x512", "type": "image/png" }
diff --git a/apps/web/src/components/common/dropzone.tsx b/apps/web/src/components/common/dropzone.tsx
index d971ae4a..02d4bb1b 100644
--- a/apps/web/src/components/common/dropzone.tsx
+++ b/apps/web/src/components/common/dropzone.tsx
@@ -78,7 +78,7 @@ export function Dropzone({
     >
       <div className={cn("flex flex-col items-center", compact ? "gap-2 p-4" : "gap-4 p-8")}>
         <div className="text-3xl font-bold text-muted-foreground/30">
-          <span className="text-primary/30">ashim</span>
+          <span className="text-primary/30">SnapOtter</span>
         </div>
         <button
           type="button"
diff --git a/apps/web/src/components/help/help-dialog.tsx b/apps/web/src/components/help/help-dialog.tsx
index 8d442a9c..b983f784 100644
--- a/apps/web/src/components/help/help-dialog.tsx
+++ b/apps/web/src/components/help/help-dialog.tsx
@@ -139,7 +139,7 @@ export function HelpDialog({ open, onClose }: HelpDialogProps) {
 
           {/* Version */}
           <div className="text-xs text-muted-foreground pt-2 border-t border-border">
-            ashim v{APP_VERSION}
+            SnapOtter v{APP_VERSION}
           </div>
         </div>
       </div>
diff --git a/apps/web/src/components/layout/app-layout.tsx b/apps/web/src/components/layout/app-layout.tsx
index aeb9bf75..d8c76785 100644
--- a/apps/web/src/components/layout/app-layout.tsx
+++ b/apps/web/src/components/layout/app-layout.tsx
@@ -70,7 +70,7 @@ export function AppLayout({ children, showToolPanel = true, onFiles }: AppLayout
                 <div className="flex items-center gap-2">
                   <OtterLogo className="h-5 w-5 text-primary" />
                   <span className="text-sm font-bold text-foreground">
-                    <span className="text-primary">ashim</span>
+                    <span className="text-primary">SnapOtter</span>
                   </span>
                 </div>
               )}
@@ -123,7 +123,7 @@ export function AppLayout({ children, showToolPanel = true, onFiles }: AppLayout
             <div className="flex items-center gap-2">
               <OtterLogo className="h-5 w-5 text-primary" />
               <span className="text-sm font-bold text-foreground">
-                <span className="text-primary">ashim</span>
+                <span className="text-primary">SnapOtter</span>
               </span>
             </div>
           )}
diff --git a/apps/web/src/components/settings/settings-dialog.tsx b/apps/web/src/components/settings/settings-dialog.tsx
index d96208e4..fa907fb0 100644
--- a/apps/web/src/components/settings/settings-dialog.tsx
+++ b/apps/web/src/components/settings/settings-dialog.tsx
@@ -303,7 +303,7 @@ function GeneralSection() {
       </SettingRow>
 
       {/* Version */}
-      <SettingRow label="App Version" description="Current version of ashim">
+      <SettingRow label="App Version" description="Current version of SnapOtter">
         <span className="text-sm font-mono text-muted-foreground">{APP_VERSION}</span>
       </SettingRow>
 
@@ -348,7 +348,7 @@ function SystemSection() {
       .catch(() => {
         // Fallback defaults if endpoint not ready
         setSettings({
-          appName: "ashim",
+          appName: "SnapOtter",
           fileUploadLimitMb: "100",
           defaultTheme: "system",
           defaultLocale: "en",
@@ -1314,7 +1314,7 @@ function ApiKeysSection() {
       <div>
         <h3 className="text-lg font-semibold text-foreground">API Keys</h3>
         <p className="text-sm text-muted-foreground mt-1">
-          Manage API keys for programmatic access to ashim.
+          Manage API keys for programmatic access to SnapOtter.
         </p>
       </div>
 
@@ -2456,7 +2456,7 @@ function AnalyticsSection() {
       <div>
         <h3 className="text-sm font-medium text-foreground">Product Analytics</h3>
         <p className="text-xs text-muted-foreground mt-1">
-          Share anonymous usage data to help improve ashim.
+          Share anonymous usage data to help improve SnapOtter.
         </p>
         <p className="text-xs text-muted-foreground">Your images never leave your machine.</p>
       </div>
@@ -2513,7 +2513,7 @@ function AboutSection() {
         <div className="flex items-center gap-3">
           <OtterLogo className="h-8 w-8 text-primary" />
           <div className="text-2xl font-bold text-foreground">
-            <span className="text-primary">ashim</span>
+            <span className="text-primary">SnapOtter</span>
           </div>
         </div>
         <p className="text-sm text-muted-foreground">
diff --git a/apps/web/src/components/tools/collage-preview.tsx b/apps/web/src/components/tools/collage-preview.tsx
index e130f522..f5c29a7b 100644
--- a/apps/web/src/components/tools/collage-preview.tsx
+++ b/apps/web/src/components/tools/collage-preview.tsx
@@ -129,7 +129,7 @@ function UploadArea() {
     >
       <div className="flex flex-col items-center gap-4 p-8">
         <div className="text-3xl font-bold text-muted-foreground/30">
-          <span className="text-primary/30">ashim</span>
+          <span className="text-primary/30">SnapOtter</span>
         </div>
         <button
           type="button"
diff --git a/apps/web/src/pages/change-password-page.tsx b/apps/web/src/pages/change-password-page.tsx
index 72b9fa7b..639bf9fb 100644
--- a/apps/web/src/pages/change-password-page.tsx
+++ b/apps/web/src/pages/change-password-page.tsx
@@ -115,7 +115,7 @@ export function ChangePasswordPage() {
         <div className="w-full max-w-md space-y-8">
           <div>
             <h1 className="text-3xl font-bold text-foreground">
-              <span className="text-primary">ashim</span>
+              <span className="text-primary">SnapOtter</span>
             </h1>
             <h2 className="text-2xl font-bold mt-4 text-foreground">Change your password</h2>
             <p className="text-sm text-muted-foreground mt-2">
diff --git a/apps/web/src/pages/fullscreen-grid-page.tsx b/apps/web/src/pages/fullscreen-grid-page.tsx
index cf5bb98e..d3b42a4c 100644
--- a/apps/web/src/pages/fullscreen-grid-page.tsx
+++ b/apps/web/src/pages/fullscreen-grid-page.tsx
@@ -85,7 +85,7 @@ export function FullscreenGridPage() {
             className="flex items-center gap-2 text-lg font-bold text-foreground shrink-0"
           >
             <OtterLogo className="h-6 w-6 text-primary" />
-            <span className="text-primary">ashim</span>
+            <span className="text-primary">SnapOtter</span>
           </Link>
 
           {/* Search */}
diff --git a/apps/web/src/pages/login-page.tsx b/apps/web/src/pages/login-page.tsx
index 8b8357d4..9b1ad1f1 100644
--- a/apps/web/src/pages/login-page.tsx
+++ b/apps/web/src/pages/login-page.tsx
@@ -45,7 +45,7 @@ export function LoginPage() {
         <div className="w-full max-w-md space-y-8">
           <div>
             <h1 className="text-3xl font-bold text-foreground">
-              <span className="text-primary">ashim</span>
+              <span className="text-primary">SnapOtter</span>
             </h1>
             <h2 className="text-2xl font-bold mt-4 text-foreground">Login</h2>
           </div>
diff --git a/apps/web/src/pages/privacy-policy-page.tsx b/apps/web/src/pages/privacy-policy-page.tsx
index 06e315bc..447dae05 100644
--- a/apps/web/src/pages/privacy-policy-page.tsx
+++ b/apps/web/src/pages/privacy-policy-page.tsx
@@ -20,7 +20,7 @@ export function PrivacyPolicyPage() {
           <section>
             <h2 className="text-lg font-semibold text-foreground mb-2">Overview</h2>
             <p>
-              ashim is a self-hosted, open-source image processing application. Your instance is
+              SnapOtter is a self-hosted, open-source image processing application. Your instance is
               operated and controlled entirely by whoever deployed it. This policy describes how the
               software itself handles your data.
             </p>
@@ -29,7 +29,7 @@ export function PrivacyPolicyPage() {
           <section>
             <h2 className="text-lg font-semibold text-foreground mb-2">Local Processing</h2>
             <p>
-              All image processing happens entirely on the server where ashim is deployed. Your
+              All image processing happens entirely on the server where SnapOtter is deployed. Your
               images are never sent to external services or third-party APIs. When you upload an
               image for processing, it is handled in memory or in temporary storage on the host
               machine and is not retained after the operation completes.
@@ -39,8 +39,8 @@ export function PrivacyPolicyPage() {
           <section>
             <h2 className="text-lg font-semibold text-foreground mb-2">Product Analytics</h2>
             <p>
-              ashim includes optional, anonymous product analytics. When you choose to participate,
-              the following is collected:
+              SnapOtter includes optional, anonymous product analytics. When you choose to
+              participate, the following is collected:
             </p>
             <ul className="list-disc pl-5 mt-2 space-y-1">
               <li>Which tools you use (e.g., "crop tool used")</li>
@@ -109,17 +109,17 @@ export function PrivacyPolicyPage() {
           <section>
             <h2 className="text-lg font-semibold text-foreground mb-2">Open Source</h2>
             <p>
-              ashim is fully open source. You can audit the source code to verify these claims at
-              any time. Transparency is a core principle of this project.
+              SnapOtter is fully open source. You can audit the source code to verify these claims
+              at any time. Transparency is a core principle of this project.
             </p>
           </section>
 
           <section>
             <h2 className="text-lg font-semibold text-foreground mb-2">Your Control</h2>
             <p>
-              Because ashim is self-hosted, the instance operator has full control over all data.
-              You can delete your data at any time by removing files from the server or deleting the
-              database. No data exists outside of your infrastructure.
+              Because SnapOtter is self-hosted, the instance operator has full control over all
+              data. You can delete your data at any time by removing files from the server or
+              deleting the database. No data exists outside of your infrastructure.
             </p>
           </section>
         </div>
