diff --git a/apps/web/src/App.tsx b/apps/web/src/App.tsx
index af6e007f..9754396c 100644
--- a/apps/web/src/App.tsx
+++ b/apps/web/src/App.tsx
@@ -1,9 +1,12 @@
-import { Component, type ErrorInfo, lazy, type ReactNode, Suspense } from "react";
+import { APP_VERSION } from "@ashim/shared";
+import { Component, type ErrorInfo, lazy, type ReactNode, Suspense, useEffect } from "react";
 import { BrowserRouter, Navigate, Route, Routes, useLocation } from "react-router-dom";
 import { Toaster } from "sonner";
 import { ConnectionMonitor } from "./components/common/connection-monitor";
 import { KeyboardShortcutProvider } from "./components/common/keyboard-shortcut-provider";
 import { useAuth } from "./hooks/use-auth";
+import { identify, initAnalytics } from "./lib/analytics";
+import { useAnalyticsStore } from "./stores/analytics-store";
 
 // Lazy-load all pages so each page's JS (and its icons/deps) is only
 // downloaded when the user navigates there, shrinking the main bundle.
@@ -129,6 +132,34 @@ function PageLoader() {
 }
 
 export function App() {
+  const analyticsConfig = useAnalyticsStore((s) => s.config);
+  const analyticsConfigLoaded = useAnalyticsStore((s) => s.configLoaded);
+  const fetchAnalyticsConfig = useAnalyticsStore((s) => s.fetchConfig);
+  const analyticsConsent = useAnalyticsStore((s) => s.consent);
+
+  useEffect(() => {
+    fetchAnalyticsConfig();
+  }, [fetchAnalyticsConfig]);
+
+  useEffect(() => {
+    if (analyticsConfigLoaded && analyticsConfig?.enabled) {
+      initAnalytics(analyticsConfig);
+    }
+  }, [analyticsConfigLoaded, analyticsConfig]);
+
+  useEffect(() => {
+    if (
+      !analyticsConfigLoaded ||
+      !analyticsConfig?.enabled ||
+      analyticsConsent.analyticsEnabled !== true
+    )
+      return;
+    identify(analyticsConfig.instanceId, {
+      $set: { version: APP_VERSION },
+      $set_once: { instance_id: analyticsConfig.instanceId },
+    });
+  }, [analyticsConfigLoaded, analyticsConfig, analyticsConsent.analyticsEnabled]);
+
   return (
     <ErrorBoundary>
       <ConnectionMonitor />
diff --git a/apps/web/src/components/settings/settings-dialog.tsx b/apps/web/src/components/settings/settings-dialog.tsx
index 87da6236..4eb17fde 100644
--- a/apps/web/src/components/settings/settings-dialog.tsx
+++ b/apps/web/src/components/settings/settings-dialog.tsx
@@ -30,6 +30,7 @@ import { Fragment, useCallback, useEffect, useMemo, useState } from "react";
 import { useAuth } from "@/hooks/use-auth";
 import { apiDelete, apiGet, apiPost, apiPut, clearToken, formatHeaders } from "@/lib/api";
 import { cn, copyToClipboard } from "@/lib/utils";
+import { useAnalyticsStore } from "@/stores/analytics-store";
 import { useSettingsStore } from "@/stores/settings-store";
 import { GemLogo } from "../common/gem-logo";
 import { AiFeaturesSection } from "./ai-features-section";
@@ -50,6 +51,7 @@ type Section =
   | "api-keys"
   | "ai-features"
   | "tools"
+  | "analytics"
   | "about";
 
 interface NavItem {
@@ -70,6 +72,7 @@ const NAV_ITEMS: NavItem[] = [
   { id: "api-keys", label: "API Keys", icon: Key },
   { id: "ai-features", label: "AI Features", icon: Sparkles, requiredPermission: "settings:write" },
   { id: "tools", label: "Tools", icon: Wrench },
+  { id: "analytics", label: "Product Analytics", icon: Eye },
   { id: "about", label: "About", icon: Info },
 ];
 
@@ -147,6 +150,7 @@ export function SettingsDialog({ open, onClose }: SettingsDialogProps) {
           {section === "api-keys" && <ApiKeysSection />}
           {section === "ai-features" && <AiFeaturesSection />}
           {section === "tools" && <ToolsSection />}
+          {section === "analytics" && <AnalyticsSection />}
           {section === "about" && <AboutSection />}
         </div>
       </div>
@@ -2428,6 +2432,69 @@ function ToolsSection() {
   );
 }
 
+/* ────────────────────── Analytics ────────────────────── */
+
+function AnalyticsSection() {
+  const { consent, config, configLoaded, fetchConfig, toggleAnalytics } = useAnalyticsStore();
+
+  useEffect(() => {
+    fetchConfig();
+  }, [fetchConfig]);
+
+  if (!configLoaded) return null;
+
+  const disabled = !config?.enabled;
+  const enabled = consent.analyticsEnabled === true;
+
+  return (
+    <div className="space-y-4">
+      <div>
+        <h3 className="text-sm font-medium text-foreground">Product Analytics</h3>
+        <p className="text-xs text-muted-foreground mt-1">
+          Share anonymous usage data to help improve ashim.
+        </p>
+        <p className="text-xs text-muted-foreground">Your images never leave your machine.</p>
+      </div>
+
+      {disabled ? (
+        <p className="text-xs text-muted-foreground italic">
+          Product analytics has been disabled by the server administrator.
+        </p>
+      ) : (
+        <div className="flex items-center justify-between">
+          <span className="text-sm text-foreground">
+            {enabled ? "Analytics enabled" : "Analytics disabled"}
+          </span>
+          <button
+            type="button"
+            onClick={() => toggleAnalytics(!enabled)}
+            className={cn(
+              "relative inline-flex h-6 w-11 items-center rounded-full transition-colors",
+              enabled ? "bg-primary" : "bg-muted-foreground/30",
+            )}
+          >
+            <span
+              className={cn(
+                "inline-block h-4 w-4 rounded-full bg-white transition-transform",
+                enabled ? "translate-x-6" : "translate-x-1",
+              )}
+            />
+          </button>
+        </div>
+      )}
+
+      <a
+        href="/privacy"
+        target="_blank"
+        rel="noopener noreferrer"
+        className="text-xs text-primary hover:underline"
+      >
+        Learn more
+      </a>
+    </div>
+  );
+}
+
 /* ────────────────────── About ────────────────────── */
 
 function AboutSection() {
diff --git a/apps/web/src/lib/api.ts b/apps/web/src/lib/api.ts
index 6d9dd242..1b5d0789 100644
--- a/apps/web/src/lib/api.ts
+++ b/apps/web/src/lib/api.ts
@@ -60,6 +60,16 @@ export function formatHeaders(init?: HeadersInit): Headers {
   if (token) {
     headers.set("Authorization", `Bearer ${token}`);
   }
+  if (!token) {
+    try {
+      const consent = localStorage.getItem("ashim-analytics-consent");
+      if (consent === "true" || consent === "false") {
+        headers.set("X-Analytics-Consent", consent);
+      }
+    } catch {
+      // localStorage unavailable
+    }
+  }
   return headers;
 }
 
diff --git a/apps/web/src/pages/fullscreen-grid-page.tsx b/apps/web/src/pages/fullscreen-grid-page.tsx
index 3eacafa8..11090a76 100644
--- a/apps/web/src/pages/fullscreen-grid-page.tsx
+++ b/apps/web/src/pages/fullscreen-grid-page.tsx
@@ -1,9 +1,10 @@
 import type { CategoryInfo, Tool } from "@ashim/shared";
-import { CATEGORIES, TOOLS } from "@ashim/shared";
+import { ANALYTICS_EVENTS, CATEGORIES, TOOLS } from "@ashim/shared";
 import { Eye, EyeOff, FileImage, LayoutGrid, List, Search } from "lucide-react";
 import { useEffect, useMemo, useState } from "react";
 import { Link, useNavigate } from "react-router-dom";
 import { GemLogo } from "@/components/common/gem-logo";
+import { track } from "@/lib/analytics";
 import { apiGet } from "@/lib/api";
 import { ICON_MAP } from "@/lib/icon-map";
 import { cn } from "@/lib/utils";
@@ -51,6 +52,17 @@ export function FullscreenGridPage() {
     );
   }, [search, visibleTools]);
 
+  useEffect(() => {
+    if (!search) return;
+    const timer = setTimeout(() => {
+      track(ANALYTICS_EVENTS.SEARCH, {
+        query: search,
+        results_count: filteredTools.length,
+      });
+    }, 1000);
+    return () => clearTimeout(timer);
+  }, [search, filteredTools.length]);
+
   const groupedTools = useMemo(() => {
     const groups = new Map<string, Tool[]>();
     for (const tool of filteredTools) {