BMAD-METHOD/bmad/bmm/workflows/1-analysis/research/template-market.md

# Market Research Report: {{product_name}}

**Date:** {{date}}
**Prepared by:** {{user_name}}
**Research Depth:** {{research_depth}}

---

## Executive Summary

{{executive_summary}}

### Key Market Metrics

- **Total Addressable Market (TAM):** {{tam_calculation}}
- **Serviceable Addressable Market (SAM):** {{sam_calculation}}
- **Serviceable Obtainable Market (SOM):** {{som_scenarios}}

### Critical Success Factors

{{key_success_factors}}

---

## 1. Research Objectives and Methodology

### Research Objectives

{{research_objectives}}

### Scope and Boundaries

- **Product/Service:** {{product_description}}
- **Market Definition:** {{market_definition}}
- **Geographic Scope:** {{geographic_scope}}
- **Customer Segments:** {{segment_boundaries}}

### Research Methodology

{{research_methodology}}

### Data Sources

{{source_credibility_notes}}

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## 2. Market Overview

### Market Definition

{{market_definition}}

### Market Size and Growth

#### Total Addressable Market (TAM)

**Methodology:** {{tam_methodology}}

{{tam_calculation}}

#### Serviceable Addressable Market (SAM)

{{sam_calculation}}

#### Serviceable Obtainable Market (SOM)

{{som_scenarios}}

### Market Intelligence Summary

{{market_intelligence_raw}}

### Key Data Points

{{key_data_points}}

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## 3. Market Trends and Drivers

### Key Market Trends

{{market_trends}}

### Growth Drivers

{{growth_drivers}}

### Market Inhibitors

{{market_inhibitors}}

### Future Outlook

{{future_outlook}}

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## 4. Customer Analysis

### Target Customer Segments

{{#segment_profile_1}}

#### Segment 1

{{segment_profile_1}}
{{/segment_profile_1}}

{{#segment_profile_2}}

#### Segment 2

{{segment_profile_2}}
{{/segment_profile_2}}

{{#segment_profile_3}}

#### Segment 3

{{segment_profile_3}}
{{/segment_profile_3}}

{{#segment_profile_4}}

#### Segment 4

{{segment_profile_4}}
{{/segment_profile_4}}

{{#segment_profile_5}}

#### Segment 5

{{segment_profile_5}}
{{/segment_profile_5}}

### Jobs-to-be-Done Analysis

{{jobs_to_be_done}}

### Pricing Analysis and Willingness to Pay

{{pricing_analysis}}

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## 5. Competitive Landscape

### Market Structure

{{market_structure}}

### Competitor Analysis

{{#competitor_analysis_1}}

#### Competitor 1

{{competitor_analysis_1}}
{{/competitor_analysis_1}}

{{#competitor_analysis_2}}

#### Competitor 2

{{competitor_analysis_2}}
{{/competitor_analysis_2}}

{{#competitor_analysis_3}}

#### Competitor 3

{{competitor_analysis_3}}
{{/competitor_analysis_3}}

{{#competitor_analysis_4}}

#### Competitor 4

{{competitor_analysis_4}}
{{/competitor_analysis_4}}

{{#competitor_analysis_5}}

#### Competitor 5

{{competitor_analysis_5}}
{{/competitor_analysis_5}}

### Competitive Positioning

{{competitive_positioning}}

---

## 6. Industry Analysis

### Porter's Five Forces Assessment

{{porters_five_forces}}

### Technology Adoption Lifecycle

{{adoption_lifecycle}}

### Value Chain Analysis

{{value_chain_analysis}}

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## 7. Market Opportunities

### Identified Opportunities

{{market_opportunities}}

### Opportunity Prioritization Matrix

{{opportunity_prioritization}}

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## 8. Strategic Recommendations

### Go-to-Market Strategy

{{gtm_strategy}}

#### Positioning Strategy

{{positioning_strategy}}

#### Target Segment Sequencing

{{segment_sequencing}}

#### Channel Strategy

{{channel_strategy}}

#### Pricing Strategy

{{pricing_recommendations}}

### Implementation Roadmap

{{implementation_roadmap}}

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## 9. Risk Assessment

### Risk Analysis

{{risk_assessment}}

### Mitigation Strategies

{{mitigation_strategies}}

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## 10. Financial Projections

{{#financial_projections}}
{{financial_projections}}
{{/financial_projections}}

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## Appendices

### Appendix A: Data Sources and References

{{data_sources}}

### Appendix B: Detailed Calculations

{{detailed_calculations}}

### Appendix C: Additional Analysis

{{#appendices}}
{{appendices}}
{{/appendices}}

### Appendix D: Glossary of Terms

{{glossary}}

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## References and Sources

**CRITICAL: All data in this report must be verifiable through the sources listed below**

### Market Size and Growth Data Sources

{{sources_market_size}}

### Competitive Intelligence Sources

{{sources_competitive}}

### Customer Research Sources

{{sources_customer}}

### Industry Trends and Analysis Sources

{{sources_trends}}

### Additional References

{{sources_additional}}

### Source Quality Assessment

- **High Credibility Sources (2+ corroborating):** {{high_confidence_count}} claims
- **Medium Credibility (single source):** {{medium_confidence_count}} claims
- **Low Credibility (needs verification):** {{low_confidence_count}} claims

**Note:** Any claim marked [Low Confidence] or [Single source] should be independently verified before making critical business decisions.

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## Document Information

**Workflow:** BMad Market Research Workflow v1.0
**Generated:** {{date}}
**Next Review:** {{next_review_date}}
**Classification:** {{classification}}

### Research Quality Metrics

- **Data Freshness:** Current as of {{date}}
- **Source Reliability:** {{source_reliability_score}}
- **Confidence Level:** {{confidence_level}}
- **Total Sources Cited:** {{total_sources}}
- **Web Searches Conducted:** {{search_count}}

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_This market research report was generated using the BMad Method Market Research Workflow, combining systematic analysis frameworks with real-time market intelligence gathering. All factual claims are backed by cited sources with verification dates._