BMAD-METHOD/.bmad-core/templates/competitor-analysis-tmpl.md

# Competitive Analysis Report: {{Project/Product Name}}

[[LLM: This template guides comprehensive competitor analysis. Start by understanding the user's competitive intelligence needs and strategic objectives. Help them identify and prioritize competitors before diving into detailed analysis.]]

## Executive Summary

{{Provide high-level competitive insights, main threats and opportunities, and recommended strategic actions. Write this section LAST after completing all analysis.}}

## Analysis Scope & Methodology

### Analysis Purpose

{{Define the primary purpose:

- New market entry assessment
- Product positioning strategy
- Feature gap analysis
- Pricing strategy development
- Partnership/acquisition targets
- Competitive threat assessment}}

### Competitor Categories Analyzed

{{List categories included:

- Direct Competitors: Same product/service, same target market
- Indirect Competitors: Different product, same need/problem
- Potential Competitors: Could enter market easily
- Substitute Products: Alternative solutions
- Aspirational Competitors: Best-in-class examples}}

### Research Methodology

{{Describe approach:

- Information sources used
- Analysis timeframe
- Confidence levels
- Limitations}}

## Competitive Landscape Overview

### Market Structure

{{Describe the competitive environment:

- Number of active competitors
- Market concentration (fragmented/consolidated)
- Competitive dynamics
- Recent market entries/exits}}

### Competitor Prioritization Matrix

[[LLM: Help categorize competitors by market share and strategic threat level]]

{{Create a 2x2 matrix:

- Priority 1 (Core Competitors): High Market Share + High Threat
- Priority 2 (Emerging Threats): Low Market Share + High Threat
- Priority 3 (Established Players): High Market Share + Low Threat
- Priority 4 (Monitor Only): Low Market Share + Low Threat}}

## Individual Competitor Profiles

[[LLM: Create detailed profiles for each Priority 1 and Priority 2 competitor. For Priority 3 and 4, create condensed profiles.]]

### {{Competitor Name}} - Priority {{1/2/3/4}}

#### Company Overview

- **Founded:** {{Year, founders}}
- **Headquarters:** {{Location}}
- **Company Size:** {{Employees, revenue if known}}
- **Funding:** {{Total raised, key investors}}
- **Leadership:** {{Key executives}}

#### Business Model & Strategy

- **Revenue Model:** {{How they make money}}
- **Target Market:** {{Primary customer segments}}
- **Value Proposition:** {{Core value promise}}
- **Go-to-Market Strategy:** {{Sales and marketing approach}}
- **Strategic Focus:** {{Current priorities}}

#### Product/Service Analysis

- **Core Offerings:** {{Main products/services}}
- **Key Features:** {{Standout capabilities}}
- **User Experience:** {{UX strengths/weaknesses}}
- **Technology Stack:** {{If relevant/known}}
- **Pricing:** {{Model and price points}}

#### Strengths & Weaknesses

**Strengths:**

- {{Strength 1}}
- {{Strength 2}}
- {{Strength 3}}

**Weaknesses:**

- {{Weakness 1}}
- {{Weakness 2}}
- {{Weakness 3}}

#### Market Position & Performance

- **Market Share:** {{Estimate if available}}
- **Customer Base:** {{Size, notable clients}}
- **Growth Trajectory:** {{Trending up/down/stable}}
- **Recent Developments:** {{Key news, releases}}

<<REPEAT for each priority competitor>>

## Comparative Analysis

### Feature Comparison Matrix

[[LLM: Create a detailed comparison table of key features across competitors]]

| Feature Category            | {{Your Company}}    | {{Competitor 1}}    | {{Competitor 2}}    | {{Competitor 3}}    |
| --------------------------- | ------------------- | ------------------- | ------------------- | ------------------- |
| **Core Functionality**      |
| Feature A                   | {{✓/✗/Partial}}     | {{✓/✗/Partial}}     | {{✓/✗/Partial}}     | {{✓/✗/Partial}}     |
| Feature B                   | {{✓/✗/Partial}}     | {{✓/✗/Partial}}     | {{✓/✗/Partial}}     | {{✓/✗/Partial}}     |
| **User Experience**         |
| Mobile App                  | {{Rating/Status}}   | {{Rating/Status}}   | {{Rating/Status}}   | {{Rating/Status}}   |
| Onboarding Time             | {{Time}}            | {{Time}}            | {{Time}}            | {{Time}}            |
| **Integration & Ecosystem** |
| API Availability            | {{Yes/No/Limited}}  | {{Yes/No/Limited}}  | {{Yes/No/Limited}}  | {{Yes/No/Limited}}  |
| Third-party Integrations    | {{Number/Key ones}} | {{Number/Key ones}} | {{Number/Key ones}} | {{Number/Key ones}} |
| **Pricing & Plans**         |
| Starting Price              | {{$X}}              | {{$X}}              | {{$X}}              | {{$X}}              |
| Free Tier                   | {{Yes/No}}          | {{Yes/No}}          | {{Yes/No}}          | {{Yes/No}}          |

### SWOT Comparison

[[LLM: Create SWOT analysis for your solution vs. top competitors]]

#### Your Solution

- **Strengths:** {{List key strengths}}
- **Weaknesses:** {{List key weaknesses}}
- **Opportunities:** {{List opportunities}}
- **Threats:** {{List threats}}

#### vs. {{Main Competitor}}

- **Competitive Advantages:** {{Where you're stronger}}
- **Competitive Disadvantages:** {{Where they're stronger}}
- **Differentiation Opportunities:** {{How to stand out}}

### Positioning Map

[[LLM: Describe competitor positions on key dimensions]]

{{Create a positioning description using 2 key dimensions relevant to the market, such as:

- Price vs. Features
- Ease of Use vs. Power
- Specialization vs. Breadth
- Self-Serve vs. High-Touch}}

## Strategic Analysis

### Competitive Advantages Assessment

#### Sustainable Advantages

{{Identify moats and defensible positions:

- Network effects
- Switching costs
- Brand strength
- Technology barriers
- Regulatory advantages}}

#### Vulnerable Points

{{Where competitors could be challenged:

- Weak customer segments
- Missing features
- Poor user experience
- High prices
- Limited geographic presence}}

### Blue Ocean Opportunities

[[LLM: Identify uncontested market spaces]]

{{List opportunities to create new market space:

- Underserved segments
- Unaddressed use cases
- New business models
- Geographic expansion
- Different value propositions}}

## Strategic Recommendations

### Differentiation Strategy

{{How to position against competitors:

- Unique value propositions to emphasize
- Features to prioritize
- Segments to target
- Messaging and positioning}}

### Competitive Response Planning

#### Offensive Strategies

{{How to gain market share:

- Target competitor weaknesses
- Win competitive deals
- Capture their customers}}

#### Defensive Strategies

{{How to protect your position:

- Strengthen vulnerable areas
- Build switching costs
- Deepen customer relationships}}

### Partnership & Ecosystem Strategy

{{Potential collaboration opportunities:

- Complementary players
- Channel partners
- Technology integrations
- Strategic alliances}}

## Monitoring & Intelligence Plan

### Key Competitors to Track

{{Priority list with rationale}}

### Monitoring Metrics

{{What to track:

- Product updates
- Pricing changes
- Customer wins/losses
- Funding/M&A activity
- Market messaging}}

### Intelligence Sources

{{Where to gather ongoing intelligence:

- Company websites/blogs
- Customer reviews
- Industry reports
- Social media
- Patent filings}}

### Update Cadence

{{Recommended review schedule:

- Weekly: {{What to check}}
- Monthly: {{What to review}}
- Quarterly: {{Deep analysis}}}}

---

[[LLM: After completing the document, offer advanced elicitation with these custom options for competitive analysis:

**Competitive Analysis Elicitation Actions** 0. Deep dive on a specific competitor's strategy

1. Analyze competitive dynamics in a specific segment
2. War game competitive responses to your moves
3. Explore partnership vs. competition scenarios
4. Stress test differentiation claims
5. Analyze disruption potential (yours or theirs)
6. Compare to competition in adjacent markets
7. Generate win/loss analysis insights
8. If only we had known about [competitor X's plan]...
9. Proceed to next section

These replace the standard elicitation options when working on competitive analysis documents.]]