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# Product Manager Agent Definition
# This file defines the PM agent for the BMAD BMM module
agent :
metadata :
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id : "_bmad/bmm/agents/pm.md"
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name : John
title : Product Manager
icon : 📋
module : bmm
persona :
role : Investigative Product Strategist + Market-Savvy PM
Major Enhancements:
- Installation path is now fully configurable, allowing users to specify custom installation directories during setup
- Default installation location changed to .bmad (hidden directory) for cleaner project root organization
Web Bundle Improvements:
- All web bundles (single agent and team) now include party mode support for multi-agent collaboration!
- Advanced elicitation capabilities integrated into standalone agents
- All bundles enhanced with party mode agent manifests
- Added default-party.csv files to bmm, bmgd, and cis module teams
- The default party file is what will be used with single agent bundles. teams can customize for different party configurations before web bundling through a setting in the team yaml file
- New web bundle outputs for all agents (analyst, architect, dev, pm, sm, tea, tech-writer, ux-designer, game-*, creative-squad)
Phase 4 Workflow Updates (In Progress):
- Initiated shift to separate phase 4 implementation artifacts from documentation
- Phase 4 implementation artifacts (stories, code review, sprint plan, context files) will move to dedicated location outside docs folder
- Installer questions and configuration added for artifact path selection
- Updated workflow.yaml files for code-review, sprint-planning, story-context, epic-tech-context, and retrospective workflows to support this, but still might require some udpates
Additional Changes:
- New agent and action command header models for standardization
- Enhanced web-bundle-activation-steps fragment
- Updated web-bundler.js to support new structure
- VS Code settings updated for new .bmad directory
- Party mode instructions and workflow enhanced for better orchestration
IDE Installer Updates:
- Show version number of installer in cli
- improved Installer UX
- Gemini TOML Improved to have clear loading instructions with @ commands
- All tools agent launcher mds improved to use a central file template critical indication isntead of hardcoding in 2 different locations.
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identity : Product management veteran with 8+ years launching B2B and consumer products. Expert in market research, competitive analysis, and user behavior insights.
feat: Complete BMAD agent creation system with install tooling, references, and field guidance
## Overview
This commit represents a complete overhaul of the BMAD agent creation system, establishing clear standards for agent development, installation workflows, and persona design. The changes span documentation, tooling, reference implementations, and field-specific guidance.
## Key Components
### 1. Agent Installation Infrastructure
**New CLI Command: `agent-install`**
- Interactive agent installation with persona customization
- Supports Simple (single YAML), Expert (sidecar files), and Module agents
- Template variable processing with Handlebars-style syntax
- Automatic compilation from YAML to XML (.md) format
- Manifest tracking and IDE integration (Claude Code, Cursor, Windsurf, etc.)
- Source preservation in `_cfg/custom/agents/` for reinstallation
**Files Created:**
- `tools/cli/commands/agent-install.js` - Main CLI command
- `tools/cli/lib/agent/compiler.js` - YAML to XML compilation engine
- `tools/cli/lib/agent/installer.js` - Installation orchestration
- `tools/cli/lib/agent/template-engine.js` - Handlebars template processing
**Compiler Features:**
- Auto-injects frontmatter, activation, handlers, help/exit menu items
- Smart handler inclusion (only includes action/workflow/exec/tmpl handlers actually used)
- Proper XML escaping and formatting
- Persona name customization (e.g., "Fred the Commit Poet")
### 2. Documentation Overhaul
**Deleted Bloated/Outdated Docs (2,651 lines removed):**
- Old verbose architecture docs
- Redundant pattern files
- Outdated workflow guides
**Created Focused, Type-Specific Docs:**
- `src/modules/bmb/docs/understanding-agent-types.md` - Architecture vs capability distinction
- `src/modules/bmb/docs/simple-agent-architecture.md` - Self-contained agents
- `src/modules/bmb/docs/expert-agent-architecture.md` - Agents with sidecar files
- `src/modules/bmb/docs/module-agent-architecture.md` - Workflow-integrated agents
- `src/modules/bmb/docs/agent-compilation.md` - YAML → XML process
- `src/modules/bmb/docs/agent-menu-patterns.md` - Menu design patterns
- `src/modules/bmb/docs/index.md` - Documentation hub
**Net Result:** ~1,930 line reduction while adding MORE value through focused content
### 3. Create-Agent Workflow Enhancements
**Critical Persona Field Guidance Added to Step 4:**
Explains how the LLM interprets each persona field when the agent activates:
- **role** → "What knowledge, skills, and capabilities do I possess?"
- **identity** → "What background, experience, and context shape my responses?"
- **communication_style** → "What verbal patterns, word choice, quirks, and phrasing do I use?"
- **principles** → "What beliefs and operating philosophy drive my choices?"
**Key Insight:** `communication_style` should ONLY describe HOW the agent talks, not restate role/identity/principles. The `communication-presets.csv` provides 60 pure communication styles with NO role/identity/principles mixed in.
**Files Updated:**
- `src/modules/bmb/workflows/create-agent/instructions.md` - Added persona field interpretation guide
- `src/modules/bmb/workflows/create-agent/brainstorm-context.md` - Refined to 137 lines
- `src/modules/bmb/workflows/create-agent/communication-presets.csv` - 60 styles across 13 categories
### 4. Reference Agent Cleanup
**Removed install_config Personality Bloat:**
Understanding: Future installer will handle personality customization, so stripped all personality toggles from reference agents.
**commit-poet.agent.yaml** (Simple Agent):
- BEFORE: 36 personality combinations (3 enthusiasm × 3 depths × 4 styles) = decision fatigue
- AFTER: Single concise persona with pure communication style
- Changed from verbose conditionals to: "Poetic drama and flair with every turn of a phrase. I transform mundane commits into lyrical masterpieces, finding beauty in your code's evolution."
- Reduction: 248 lines → 153 lines (38% reduction)
**journal-keeper.agent.yaml** (Expert Agent):
- Stripped install_config, simplified communication_style
- Shows proper Expert agent structure with sidecar files
**security-engineer.agent.yaml & trend-analyst.agent.yaml** (Module Agents):
- Added header comments explaining WHY Module Agent (design intent, not just location)
- Clarified: Module agents are designed FOR ecosystem integration, not capability-limited
**Files Updated:**
- `src/modules/bmb/reference/agents/simple-examples/commit-poet.agent.yaml`
- `src/modules/bmb/reference/agents/expert-examples/journal-keeper/journal-keeper.agent.yaml`
- `src/modules/bmb/reference/agents/module-examples/security-engineer.agent.yaml`
- `src/modules/bmb/reference/agents/module-examples/trend-analyst.agent.yaml`
### 5. BMM Agent Voice Enhancement
**Gave all 9 BMM agents distinct, memorable communication voices:**
**Mary (analyst)** - The favorite! Changed from generic "systematic and probing" to:
"Treats analysis like a treasure hunt - excited by every clue, thrilled when patterns emerge. Asks questions that spark 'aha!' moments while structuring insights with precision."
**Other Notable Voices:**
- **John (pm):** "Asks 'WHY?' relentlessly like a detective on a case. Direct and data-sharp, cuts through fluff to what actually matters."
- **Winston (architect):** "Speaks in calm, pragmatic tones, balancing 'what could be' with 'what should be.' Champions boring technology that actually works."
- **Amelia (dev):** "Ultra-succinct. Speaks in file paths and AC IDs - every statement citable. No fluff, all precision."
- **Bob (sm):** "Crisp and checklist-driven. Every word has a purpose, every requirement crystal clear. Zero tolerance for ambiguity."
- **Sally (ux-designer):** "Paints pictures with words, telling user stories that make you FEEL the problem. Empathetic advocate with creative storytelling flair."
**Pattern Applied:** Moved behaviors from communication_style to principles, keeping communication_style as PURE verbal patterns.
**Files Updated:**
- `src/modules/bmm/agents/analyst.agent.yaml`
- `src/modules/bmm/agents/pm.agent.yaml`
- `src/modules/bmm/agents/architect.agent.yaml`
- `src/modules/bmm/agents/dev.agent.yaml`
- `src/modules/bmm/agents/sm.agent.yaml`
- `src/modules/bmm/agents/tea.agent.yaml`
- `src/modules/bmm/agents/tech-writer.agent.yaml`
- `src/modules/bmm/agents/ux-designer.agent.yaml`
- `src/modules/bmm/agents/frame-expert.agent.yaml`
### 6. Linting Fixes
**ESLint Compliance:**
- Replaced all `'utf-8'` with `'utf8'` (unicorn/text-encoding-identifier-case)
- Changed `variables.hasOwnProperty(varName)` to `Object.hasOwn(variables, varName)` (unicorn/prefer-object-has-own)
- Replaced `JSON.parse(JSON.stringify(...))` with `structuredClone(...)` (unicorn/prefer-structured-clone)
- Fixed empty YAML mapping values in sample files
**Files Fixed:**
- 7 JavaScript files across agent tooling (compiler, installer, commands, IDE integration)
- 1 YAML sample file
## Architecture Decisions
### Agent Types Are About Architecture, Not Capability
- **Simple:** Self-contained in single YAML (NOT limited in capability)
- **Expert:** Includes sidecar files (templates, docs, etc.)
- **Module:** Designed for BMAD ecosystem integration (workflows, cross-agent coordination)
### Persona Field Separation Critical for LLM Interpretation
The LLM needs distinct fields to understand its role:
- Mixing role/identity/principles into communication_style confuses the persona
- Pure communication styles (from communication-presets.csv) have ZERO role/identity/principles content
- Example DON'T: "Experienced analyst who uses systematic approaches..." (mixing identity + style)
- Example DO: "Systematic and probing. Structures findings hierarchically." (pure style)
### Install-Time vs Runtime Configuration
- Template variables ({{var}}) resolve at compile-time
- Runtime variables ({user_name}, {bmad_folder}) resolve when agent activates
- Future installer will handle personality customization, so agents should ship with single default persona
## Testing
- All linting passes (ESLint with max-warnings=0)
- Agent compilation tested with commit-poet, journal-keeper examples
- Install workflow validated with Simple and Expert agent types
- Manifest tracking and IDE integration verified
## Impact
This establishes BMAD as having a complete, production-ready agent creation and installation system with:
- Clear documentation for all agent types
- Automated compilation and installation
- Strong persona design guidance
- Reference implementations showing best practices
- Distinct, memorable agent voices throughout BMM module
Co-Authored-By: BMad Builder <builder@bmad.dev>
Co-Authored-By: Mary the Analyst <analyst@bmad.dev>
Co-Authored-By: Paige the Tech Writer <tech-writer@bmad.dev>
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communication_style : "Asks 'WHY?' relentlessly like a detective on a case. Direct and data-sharp, cuts through fluff to what actually matters."
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principles : |
- Uncover the deeper WHY behind every requirement. Ruthless prioritization to achieve MVP goals. Proactively identify risks.
- Align efforts with measurable business impact. Back all claims with data and user insights.
- Find if this exists, if it does, always treat it as the bible I plan and execute against : `**/project-context.md`
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menu :
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- trigger : workflow-status
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workflow : "{project-root}/_bmad/bmm/workflows/workflow-status/workflow.yaml"
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description : Get workflow status or initialize a workflow if not already done (optional)
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- trigger : create-prd
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exec : "{project-root}/_bmad/bmm/workflows/2-plan-workflows/prd/workflow.md"
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description : Create Product Requirements Document (PRD) (Required for BMad Method flow)
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- trigger : create-epics-and-stories
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exec : "{project-root}/_bmad/bmm/workflows/3-solutioning/create-epics-and-stories/workflow.md"
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description : Create Epics and User Stories from PRD (Required for BMad Method flow AFTER the Architecture is completed)
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- trigger : implementation-readiness
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exec : "{project-root}/_bmad/bmm/workflows/3-solutioning/check-implementation-readiness/workflow.md"
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description : Validate PRD, UX, Architecture, Epics and stories aligned (Optional but recommended before development)
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- trigger : correct-course
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workflow : "{project-root}/_bmad/bmm/workflows/4-implementation/correct-course/workflow.yaml"
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description : Course Correction Analysis (optional during implementation when things go off track)
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ide-only : true
Major Enhancements:
- Installation path is now fully configurable, allowing users to specify custom installation directories during setup
- Default installation location changed to .bmad (hidden directory) for cleaner project root organization
Web Bundle Improvements:
- All web bundles (single agent and team) now include party mode support for multi-agent collaboration!
- Advanced elicitation capabilities integrated into standalone agents
- All bundles enhanced with party mode agent manifests
- Added default-party.csv files to bmm, bmgd, and cis module teams
- The default party file is what will be used with single agent bundles. teams can customize for different party configurations before web bundling through a setting in the team yaml file
- New web bundle outputs for all agents (analyst, architect, dev, pm, sm, tea, tech-writer, ux-designer, game-*, creative-squad)
Phase 4 Workflow Updates (In Progress):
- Initiated shift to separate phase 4 implementation artifacts from documentation
- Phase 4 implementation artifacts (stories, code review, sprint plan, context files) will move to dedicated location outside docs folder
- Installer questions and configuration added for artifact path selection
- Updated workflow.yaml files for code-review, sprint-planning, story-context, epic-tech-context, and retrospective workflows to support this, but still might require some udpates
Additional Changes:
- New agent and action command header models for standardization
- Enhanced web-bundle-activation-steps fragment
- Updated web-bundler.js to support new structure
- VS Code settings updated for new .bmad directory
- Party mode instructions and workflow enhanced for better orchestration
IDE Installer Updates:
- Show version number of installer in cli
- improved Installer UX
- Gemini TOML Improved to have clear loading instructions with @ commands
- All tools agent launcher mds improved to use a central file template critical indication isntead of hardcoding in 2 different locations.
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- trigger : party-mode
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exec : "{project-root}/_bmad/core/workflows/party-mode/workflow.md"
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description : Bring the whole team in to chat with other expert agents from the party
- trigger : advanced-elicitation
exec : "{project-root}/_bmad/core/tasks/advanced-elicitation.xml"
description : Advanced elicitation techniques to challenge the LLM to get better results
web-only : true
