BMAD-METHOD/bmad/bmm/workflows/1-analysis/product-brief/template.md

# Product Brief: {{project_name}}

**Date:** {{date}}
**Author:** {{user_name}}
**Context:** {{context_type}}

---

## Executive Summary

{{executive_summary}}

---

## Core Vision

### Problem Statement

{{problem_statement}}

{{#if problem_impact}}

### Problem Impact

{{problem_impact}}
{{/if}}

{{#if existing_solutions_gaps}}

### Why Existing Solutions Fall Short

{{existing_solutions_gaps}}
{{/if}}

### Proposed Solution

{{proposed_solution}}

{{#if key_differentiators}}

### Key Differentiators

{{key_differentiators}}
{{/if}}

---

## Target Users

### Primary Users

{{primary_user_segment}}

{{#if secondary_user_segment}}

### Secondary Users

{{secondary_user_segment}}
{{/if}}

{{#if user_journey}}

### User Journey

{{user_journey}}
{{/if}}

---

{{#if success_metrics}}

## Success Metrics

{{success_metrics}}

{{#if business_objectives}}

### Business Objectives

{{business_objectives}}
{{/if}}

{{#if key_performance_indicators}}

### Key Performance Indicators

{{key_performance_indicators}}
{{/if}}
{{/if}}

---

## MVP Scope

### Core Features

{{core_features}}

{{#if out_of_scope}}

### Out of Scope for MVP

{{out_of_scope}}
{{/if}}

{{#if mvp_success_criteria}}

### MVP Success Criteria

{{mvp_success_criteria}}
{{/if}}

{{#if future_vision_features}}

### Future Vision

{{future_vision_features}}
{{/if}}

---

{{#if market_analysis}}

## Market Context

{{market_analysis}}
{{/if}}

{{#if financial_considerations}}

## Financial Considerations

{{financial_considerations}}
{{/if}}

{{#if technical_preferences}}

## Technical Preferences

{{technical_preferences}}
{{/if}}

{{#if organizational_context}}

## Organizational Context

{{organizational_context}}
{{/if}}

{{#if risks_and_assumptions}}

## Risks and Assumptions

{{risks_and_assumptions}}
{{/if}}

{{#if timeline_constraints}}

## Timeline

{{timeline_constraints}}
{{/if}}

{{#if supporting_materials}}

## Supporting Materials

{{supporting_materials}}
{{/if}}

---

_This Product Brief captures the vision and requirements for {{project_name}}._

_It was created through collaborative discovery and reflects the unique needs of this {{context_type}} project._

{{#if next_workflow}}
_Next: {{next_workflow}} will transform this brief into detailed planning artifacts._
{{else}}
_Next: Use the PRD workflow to create detailed product requirements from this brief._
{{/if}}