diff --git a/src/app.tsx b/src/app.tsx
index 7112215a..7d9ee195 100644
--- a/src/app.tsx
+++ b/src/app.tsx
@@ -18,18 +18,24 @@ import PostForm from './components/post-form';
 
 const BoardLayout = () => {
   const { subplebbitAddress } = useParams();
+  const location = useLocation();
+
+  // force rerender of post form when navigating between pages
+  const key = `${subplebbitAddress}-${location.pathname}`;
+
   return (
     <>
       <BoardNav />
       <BoardBanner />
       <MobileBoardButtons />
-      <PostForm key={subplebbitAddress} />
+      <PostForm key={key} />
       <SubplebbitStats />
       <DesktopBoardButtons />
       <Outlet />
     </>
   );
 };
+
 const App = () => {
   const location = useLocation();
   const isInHomeView = isHomeView(location.pathname);
diff --git a/src/components/post-form/post-form.tsx b/src/components/post-form/post-form.tsx
index b00e0454..5c6fcce0 100644
--- a/src/components/post-form/post-form.tsx
+++ b/src/components/post-form/post-form.tsx
@@ -1,4 +1,4 @@
-import { useEffect, useState } from 'react';
+import { useEffect, useRef, useState } from 'react';
 import { useTranslation } from 'react-i18next';
 import { useLocation, useNavigate, useParams } from 'react-router-dom';
 import { PublishCommentOptions, setAccount, useAccount, useAccountComment, useComment, usePublishComment } from '@plebbit/plebbit-react-hooks';
@@ -9,6 +9,7 @@ import { getLinkMediaInfo } from '../../lib/utils/media-utils';
 import { isValidURL } from '../../lib/utils/url-utils';
 import { isDescriptionView, isPostPageView, isRulesView } from '../../lib/utils/view-utils';
 import challengesStore from '../../hooks/use-challenges';
+import useReply from '../../hooks/use-reply';
 
 type SubmitState = {
   subplebbitAddress: string | undefined;
@@ -66,7 +67,7 @@ const PostFormTable = () => {
 
   const { index, publishComment } = usePublishComment(publishCommentOptions);
 
-  const onPublish = () => {
+  const onPublishPost = () => {
     if (!title && !content && !link) {
       alert(`Cannot post empty comment`);
       return;
@@ -97,6 +98,38 @@ const PostFormTable = () => {
     }
   }, [index, resetSubmitStore, navigate]);
 
+  // in post page, publish a reply to the post
+  const location = useLocation();
+  const isInPostPage = isPostPageView(location.pathname, params);
+  const cid = params?.commentCid as string;
+  const { setContent, resetContent, replyIndex, publishReply } = useReply({ cid, subplebbitAddress });
+
+  const textRef = useRef<HTMLTextAreaElement>(null);
+  const urlRef = useRef<HTMLInputElement>(null);
+
+  const onPublishReply = () => {
+    const currentContent = textRef.current?.value || '';
+    const currentUrl = urlRef.current?.value || '';
+
+    if (!currentContent.trim() && !currentUrl) {
+      alert(`Cannot post empty comment`);
+      return;
+    }
+
+    if (currentUrl && !isValidURL(currentUrl)) {
+      alert('The provided link is not a valid URL.');
+      return;
+    }
+    publishReply();
+  };
+
+  useEffect(() => {
+    if (typeof replyIndex === 'number') {
+      resetContent();
+      window.scrollTo(0, document.body.scrollHeight);
+    }
+  }, [replyIndex, resetContent]);
+
   return (
     <table className={styles.postFormTable}>
       <tbody>
@@ -109,19 +142,35 @@ const PostFormTable = () => {
               defaultValue={displayName || undefined}
               onChange={(e) => setAccount({ ...account, author: { ...account?.author, displayName: e.target.value } })}
             />
+            <button onClick={onPublishReply}>Post</button>
           </td>
         </tr>
-        <tr>
-          <td>Subject</td>
-          <td>
-            <input type='text' onChange={(e) => setSubmitStore({ title: e.target.value })} />
-            <button onClick={onPublish}>Post</button>
-          </td>
-        </tr>
+        {!isInPostPage && (
+          <tr>
+            <td>Subject</td>
+            <td>
+              <input
+                type='text'
+                onChange={(e) => {
+                  setSubmitStore({ title: e.target.value });
+                }}
+              />
+              <button onClick={onPublishPost}>Post</button>
+            </td>
+          </tr>
+        )}
         <tr>
           <td>Comment</td>
           <td>
-            <textarea cols={48} rows={4} wrap='soft' onChange={(e) => setSubmitStore({ content: e.target.value })} />
+            <textarea
+              cols={48}
+              rows={4}
+              wrap='soft'
+              ref={textRef}
+              onChange={(e) => {
+                isInPostPage ? setContent.content(e.target.value) : setSubmitStore({ content: e.target.value });
+              }}
+            />
           </td>
         </tr>
         <tr>
@@ -132,9 +181,10 @@ const PostFormTable = () => {
               autoCorrect='off'
               autoComplete='off'
               spellCheck='false'
+              ref={urlRef}
               onChange={(e) => {
                 setUrl(e.target.value);
-                setSubmitStore({ link: e.target.value });
+                isInPostPage ? setContent.link(e.target.value) : setSubmitStore({ link: e.target.value });
               }}
             />
             <span className={styles.linkType}>
diff --git a/src/components/post/post.tsx b/src/components/post/post.tsx
index e3659c6e..0d38f61d 100644
--- a/src/components/post/post.tsx
+++ b/src/components/post/post.tsx
@@ -8,8 +8,10 @@ import { getFormattedDate } from '../../lib/utils/time-utils';
 import { isPostPageView, isPendingPostView } from '../../lib/utils/view-utils';
 import useCountLinksInReplies from '../../hooks/use-count-links-in-replies';
 import useReplies from '../../hooks/use-replies';
+import useStateString from '../../hooks/use-state-string';
 import useWindowWidth from '../../hooks/use-window-width';
 import styles from './post.module.css';
+import LoadingEllipsis from '../loading-ellipsis';
 import Markdown from '../markdown';
 import CommentMedia from '../comment-media';
 import { canEmbed } from '../embed';
@@ -201,7 +203,7 @@ const PostDesktop = ({ post, roles, showAllReplies }: PostProps) => {
 
 const ReplyDesktop = ({ reply, roles }: PostProps) => {
   const { t } = useTranslation();
-  const { author, content, link, linkHeight, linkWidth, parentCid, pinned, postCid, shortCid, subplebbitAddress, timestamp } = reply || {};
+  const { author, cid, content, link, linkHeight, linkWidth, parentCid, pinned, postCid, shortCid, state, subplebbitAddress, timestamp } = reply || {};
   const { address, displayName, shortAddress } = author || {};
   const authorRole = roles?.[address]?.role;
 
@@ -215,6 +217,11 @@ const ReplyDesktop = ({ reply, roles }: PostProps) => {
 
   const [menuBtnRotated, setMenuBtnRotated] = useState(false);
 
+  const stateString = useStateString(reply);
+  const loadingString = stateString && (
+    <div className={`${styles.stateString} ${styles.ellipsis}`}>{stateString !== 'Failed' ? <LoadingEllipsis string={stateString} /> : stateString}</div>
+  );
+
   return (
     <div className={styles.replyDesktop}>
       <div className={styles.sideArrows}>{'>>'}</div>
@@ -233,12 +240,16 @@ const ReplyDesktop = ({ reply, roles }: PostProps) => {
           <span className={styles.dateTime}>{getFormattedDate(timestamp)} </span>
           <span className={styles.postNum}>
             <span className={styles.postNumLink}>
-              <Link to={`/p/${subplebbitAddress}/c/${reply.cid}`} className={styles.linkToPost} title='Link to post'>
+              <Link to={`/p/${subplebbitAddress}/${cid}`} className={styles.linkToPost} title={t('link_to_post')} onClick={(e) => !cid && e.preventDefault()}>
                 c/
               </Link>
-              <span className={styles.replyToPost} title='Reply to post'>
-                {shortCid}
-              </span>
+              {!cid ? (
+                <span className={styles.pendingCid}>{state === 'failed' ? 'Failed' : 'Pending'}</span>
+              ) : (
+                <span className={styles.replyToPost} title={t('reply_to_post')}>
+                  {shortCid}
+                </span>
+              )}
             </span>
             {pinned && (
               <span className={styles.stickyIconWrapper}>
@@ -308,6 +319,12 @@ const ReplyDesktop = ({ reply, roles }: PostProps) => {
               </>
             )}
             <Markdown content={content} />
+            {!cid && (
+              <>
+                <br />
+                {loadingString}
+              </>
+            )}
           </blockquote>
         )}
       </div>
diff --git a/src/hooks/use-reply.ts b/src/hooks/use-reply.ts
new file mode 100644
index 00000000..7d8d52f4
--- /dev/null
+++ b/src/hooks/use-reply.ts
@@ -0,0 +1,115 @@
+import { useMemo } from 'react';
+import { ChallengeVerification, Comment, PublishCommentOptions, usePublishComment } from '@plebbit/plebbit-react-hooks';
+import { create } from 'zustand';
+import useChallengesStore from './use-challenges';
+import { alertChallengeVerificationFailed } from '../lib/utils/challenge-utils';
+
+type SetReplyStoreData = {
+  subplebbitAddress: string;
+  parentCid: string;
+  content: string | undefined;
+  link: string | undefined;
+  spoiler: boolean;
+};
+
+type ReplyState = {
+  content: { [parentCid: string]: string | undefined };
+  link: { [parentCid: string]: string | undefined };
+  spoiler: { [parentCid: string]: boolean | undefined };
+  publishCommentOptions: PublishCommentOptions;
+  setReplyStore: (data: SetReplyStoreData) => void;
+  resetReplyStore: (parentCid: string) => void;
+};
+
+const { addChallenge } = useChallengesStore.getState();
+
+const useReplyStore = create<ReplyState>((set) => ({
+  content: {},
+  link: {},
+  spoiler: {},
+  publishCommentOptions: {},
+  setReplyStore: (data: SetReplyStoreData) =>
+    set((state) => {
+      const { subplebbitAddress, parentCid, content, link, spoiler } = data;
+      const publishCommentOptions = {
+        subplebbitAddress,
+        parentCid,
+        content,
+        link,
+        spoiler,
+        onChallenge: (...args: any) => addChallenge(args),
+        onChallengeVerification: (challengeVerification: ChallengeVerification, comment: Comment) => {
+          alertChallengeVerificationFailed(challengeVerification, comment);
+        },
+        onError: (error: Error) => {
+          console.error(error);
+          alert(error.message);
+        },
+      };
+      return {
+        content: { ...state.content, [parentCid]: content },
+        link: { ...state.link, [parentCid]: link },
+        spoiler: { ...state.spoiler, [parentCid]: spoiler },
+        publishCommentOptions: { ...state.publishCommentOptions, [parentCid]: publishCommentOptions },
+      };
+    }),
+
+  resetReplyStore: (parentCid) =>
+    set((state) => ({
+      content: { ...state.content, [parentCid]: undefined },
+      link: { ...state.link, [parentCid]: undefined },
+      spoiler: { ...state.spoiler, [parentCid]: undefined },
+      publishCommentOptions: { ...state.publishCommentOptions, [parentCid]: undefined },
+    })),
+}));
+
+const useReply = ({ cid, subplebbitAddress }: { cid: string; subplebbitAddress: string }) => {
+  const parentCid = cid;
+  const { content, link, spoiler, publishCommentOptions } = useReplyStore((state) => ({
+    content: state.content[parentCid],
+    link: state.link[parentCid],
+    spoiler: state.spoiler[parentCid],
+    publishCommentOptions: state.publishCommentOptions[parentCid],
+  }));
+
+  const setReplyStore = useReplyStore((state) => state.setReplyStore);
+  const resetReplyStore = useReplyStore((state) => state.resetReplyStore);
+
+  const setContent = useMemo(
+    () => ({
+      content: (newContent: string) =>
+        setReplyStore({
+          subplebbitAddress,
+          parentCid,
+          content: newContent === '' ? undefined : newContent,
+          link: link || undefined,
+          spoiler: spoiler || false,
+        }),
+      link: (newLink: string) =>
+        setReplyStore({
+          subplebbitAddress,
+          parentCid,
+          content: content,
+          link: newLink || undefined,
+          spoiler: spoiler || false,
+        }),
+      spoiler: (newSpoiler: boolean) =>
+        setReplyStore({
+          subplebbitAddress,
+          parentCid,
+          content: content,
+          link: link || undefined,
+          spoiler: newSpoiler,
+        }),
+    }),
+    [subplebbitAddress, parentCid, setReplyStore, content, link, spoiler],
+  );
+
+  const resetContent = useMemo(() => () => resetReplyStore(parentCid), [parentCid, resetReplyStore]);
+
+  const { index, publishComment } = usePublishComment(publishCommentOptions);
+
+  return { setContent, resetContent, replyIndex: index, publishReply: publishComment };
+};
+
+export default useReply;