diff --git a/woo-business-central/admin/class-wbc-admin.php b/woo-business-central/admin/class-wbc-admin.php
index a12097d..e166f04 100644
--- a/woo-business-central/admin/class-wbc-admin.php
+++ b/woo-business-central/admin/class-wbc-admin.php
@@ -89,6 +89,12 @@ class WBC_Admin {
         register_setting( 'wbc_sync', 'wbc_category_parent_map', array(
             'sanitize_callback' => 'sanitize_textarea_field',
         ) );
+        register_setting( 'wbc_sync', 'wbc_create_missing_products', array(
+            'sanitize_callback' => array( $this, 'sanitize_checkbox' ),
+        ) );
+        register_setting( 'wbc_sync', 'wbc_new_product_status', array(
+            'sanitize_callback' => array( $this, 'sanitize_new_product_status' ),
+        ) );
 
         // Order settings (own group)
         register_setting( 'wbc_orders', 'wbc_enable_order_sync', array(
@@ -173,6 +179,16 @@ class WBC_Admin {
         return $value === 'yes' ? 'yes' : 'no';
     }
 
+    /**
+     * Sanitize the new-product status setting
+     *
+     * @param string $value Input value.
+     * @return string 'publish' or 'draft'.
+     */
+    public function sanitize_new_product_status( $value ) {
+        return $value === 'publish' ? 'publish' : 'draft';
+    }
+
     /**
      * Enqueue admin scripts
      *
diff --git a/woo-business-central/admin/partials/wbc-admin-display.php b/woo-business-central/admin/partials/wbc-admin-display.php
index 27b87d5..1dcbbd9 100644
--- a/woo-business-central/admin/partials/wbc-admin-display.php
+++ b/woo-business-central/admin/partials/wbc-admin-display.php
@@ -225,6 +225,40 @@ $tabs = array(
                                 <p class="description">
                                     <?php esc_html_e( 'Optional. Comma-separated BC item category codes. Only products whose BC item category is in this list will be synced. Leave empty to sync all categories.', 'woo-business-central' ); ?>
                                 </p>
+                                <p class="description">
+                                    <?php esc_html_e( 'When set, sync fetches items from BC filtered by category directly, instead of checking every WooCommerce product.', 'woo-business-central' ); ?>
+                                </p>
+                            </td>
+                        </tr>
+                        <tr>
+                            <th scope="row"><?php esc_html_e( 'Create Missing Products', 'woo-business-central' ); ?></th>
+                            <td>
+                                <label>
+                                    <input type="checkbox" name="wbc_create_missing_products" value="yes"
+                                        <?php checked( get_option( 'wbc_create_missing_products', 'no' ), 'yes' ); ?> />
+                                    <?php esc_html_e( 'Create a new WooCommerce product when a BC item in an allowed category has no matching product', 'woo-business-central' ); ?>
+                                </label>
+                                <p class="description">
+                                    <?php esc_html_e( 'Only applies with a Category Filter set (BC-first mode). Without a filter, sync only updates existing products and never creates new ones.', 'woo-business-central' ); ?>
+                                </p>
+                            </td>
+                        </tr>
+                        <tr>
+                            <th scope="row">
+                                <label for="wbc_new_product_status"><?php esc_html_e( 'New Product Status', 'woo-business-central' ); ?></label>
+                            </th>
+                            <td>
+                                <select id="wbc_new_product_status" name="wbc_new_product_status">
+                                    <option value="draft" <?php selected( get_option( 'wbc_new_product_status', 'draft' ), 'draft' ); ?>>
+                                        <?php esc_html_e( 'Draft (review before publishing)', 'woo-business-central' ); ?>
+                                    </option>
+                                    <option value="publish" <?php selected( get_option( 'wbc_new_product_status' ), 'publish' ); ?>>
+                                        <?php esc_html_e( 'Publish immediately', 'woo-business-central' ); ?>
+                                    </option>
+                                </select>
+                                <p class="description">
+                                    <?php esc_html_e( 'Status assigned to products created by "Create Missing Products".', 'woo-business-central' ); ?>
+                                </p>
                             </td>
                         </tr>
                         <tr>
diff --git a/woo-business-central/includes/class-wbc-product-sync.php b/woo-business-central/includes/class-wbc-product-sync.php
index ee1886b..43f9983 100644
--- a/woo-business-central/includes/class-wbc-product-sync.php
+++ b/woo-business-central/includes/class-wbc-product-sync.php
@@ -285,6 +285,12 @@ class WBC_Product_Sync {
         $this->results['total']++;
 
         $product = $this->find_wc_product_for_item( $item );
+        $is_new = false;
+
+        if ( ! $product && get_option( 'wbc_create_missing_products', 'no' ) === 'yes' ) {
+            $product = $this->create_wc_product_from_item( $item );
+            $is_new = (bool) $product;
+        }
 
         if ( ! $product ) {
             $this->results['skipped']++;
@@ -308,11 +314,54 @@ class WBC_Product_Sync {
 
         if ( $updated ) {
             $this->results['success']++;
+            if ( $is_new ) {
+                WBC_Logger::info( 'ProductSync', 'Created new WooCommerce product from BC item', array(
+                    'product_id'  => $product->get_id(),
+                    'item_number' => $item['number'] ?? '',
+                    'sku'         => $product->get_sku(),
+                ) );
+            }
         } else {
             $this->results['failed']++;
         }
     }
 
+    /**
+     * Create a new WooCommerce product from a BC item
+     *
+     * Bare creation only (name, SKU, status) - stock/price/brand are filled
+     * in right after by the normal update_product() call, so that logic
+     * isn't duplicated here.
+     *
+     * @param array $item BC item data.
+     * @return WC_Product|false
+     */
+    private function create_wc_product_from_item( $item ) {
+        $sku = ! empty( $item['gtin'] ) ? $item['gtin'] : ( $item['number'] ?? '' );
+
+        if ( empty( $sku ) ) {
+            return false;
+        }
+
+        $product = new WC_Product_Simple();
+        $product->set_name( $item['displayName'] ?? $sku );
+
+        try {
+            $product->set_sku( $sku );
+            $product->set_status( get_option( 'wbc_new_product_status', 'draft' ) === 'publish' ? 'publish' : 'draft' );
+            $product->save();
+        } catch ( Exception $e ) {
+            WBC_Logger::error( 'ProductSync', 'Failed to create WooCommerce product from BC item', array(
+                'item_number' => $item['number'] ?? '',
+                'sku'         => $sku,
+                'error'       => $e->getMessage(),
+            ) );
+            return false;
+        }
+
+        return $product;
+    }
+
     /**
      * Find the WooCommerce product matching a BC item, via a local SKU lookup
      * (no BC round trip) - tries GTIN, then item number, then Item Reference